USA Jewelry Shop

Reading Time: 6 minutes Key Takeaways: • Retailers should interrupt the “”autopilot”” mode of customers by using striking displays and warm welcomes to slow their pace and increase time spent in-store. • Encouraging physical interaction with products through “”touch and try”” moments creates a sense of ownership and significantly boosts the likelihood of a sale. • Building value involves educating customers on unique product stories and rewarding repeat visits with emotional recognition rather than just transactional discounts. Here’s a truth most retailers don’t talk about: your customers don’t really know how to shop in your store. They walk in with a vague idea of what they want, get a little overwhelmed, and either buy something random or leave empty-handed. The good news? You can change that. By gently shaping how customers behave in your store, you can create an experience that feels great for them an...

Reading Time: 5 minutes Key takeaways • The Plumb Club and Platinum Guild International (PGI) will host a free virtual webinar on May 14 at 1 pm EST for the jewelry industry. • A panel of industry veterans will discuss how emerging design, responsible sourcing, and retail trends are creating new momentum for platinum jewelry. • The event is designed to provide retailers with practical insights and storytelling strategies to differentiate their businesses and prepare for upcoming trade shows. (NEW  YORK) – The Plumb Club is pleased to present a retail-learning opportunity provided by Platinum Guild International, USA (PGI). The virtual event will take place on Thursday, May 14, at 1 pm EST and is free and open to the entire jewelry industry using the registration link noted below.  With every shift of consumer desire or the retail landscape, new opportunities present themselves for the savvy retailers who are watching and reacting. Join Kevin Reilly, senior vice president...

Reading Time: 5 minutes What Baguette Means In jewelry, the term Baguette refers to a rectangular gemstone cut with straight edges and step-like facets. When you look at a Baguette cut stone, you see long lines, sharp corners, and a clean, simple shape. The name comes from the French word for a long, narrow loaf of bread. The shape is similar. It is straight, elongated, and structured. In simple terms, a Baguette cut is a slim rectangle with a calm, refined appearance. Shape and Outline A Baguette cut gemstone is usually rectangular. The sides are straight and parallel. The corners may be sharp or slightly trimmed, depending on the design. Unlike square cuts such as Princess or Asscher, the Baguette cut stretches lengthwise. Its long shape makes it appear elegant and understated. Long lines give it a quiet confidence. Step Facets Explained Baguette cut stones use step facets. These facets are long and rectangular. They run parallel to the edges of the stone. If you pictur...

Reading Time: 3 minutes Key takeaways • GEMORO, in partnership with Viking Motorsports, sponsored Parker Retzlaff and the No. 99 NASCAR in the Kansas Lottery 300 on April 18th. • The sponsorship highlights the American-made GEMORO XRF Gold & Precious Metal Analyzer, a leading handheld spectrometer for the jewelry and pawn industries. • GEMORO is a global leader in professional jewelry testing, cleaning, gemological, and weighing instruments. Motorsports will have its GEMORO NASCAR #99 and driver, Parker Retzlaff, participating in Kansas City on April 18th at 6:00 PM CT in the KANSAS LOTTERY 300!   GEMORO is the world-renowned leader in innovative jewelry testing, cleaning, gemological, and weighing instruments for professionals. At the race, the company will be highlighting its go-to product, the American-made GEMORO XRF Gold & Precious Metal Analyzer. The GEMORO XRF is the jewelry industry’s leading handheld XRF Spectrometer with a Silicon Drift Detector ...

Reading Time: 6 minutes Key takeaways • Jewelers of America has announced 40 recipients for its 2026 20 Under 40 Program, recognizing emerging leaders across the jewelry industry. • The program honors 20 professionals in the Jewelry Retailer category and 20 in the Jewelry Supplier category, reflecting the collaborative nature of the trade. • Recipients were selected by industry judges based on leadership, innovation, professional ethics, and their commitment to the jewelry community. (NEW YORK, NY) – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has announced the recipients of its 2026 20 Under 40 Program. The annual recognition honors young professionals under 40 who exemplify exceptional leadership, creativity, and a commitment to advancing the jewelry industry. The 20 Under 40 Program was launched in 2022 to highlight emerging talent in the jewelry retail space. In 2025, Jewelers of America expanded the pr...

Reading Time: 8 minutes Key takeaways • The Bugatti Tourbillon Sapphire Crystal features a case entirely crafted from solid sapphire crystal, requiring over 800 hours of intensive machining to achieve 360-degree transparency. • The timepiece integrates a miniature V16 engine block automaton with 16 titanium pistons and a 30-second tourbillon, mirroring the architecture and performance of Bugatti’s hypercars. • Priced at $1,200,000, the collection is highly exclusive, debuting with unique pieces in signature green and baby blue colorways. The ultimate hypercar-inspired collection from Jacob & Co. receives the ultimate high watchmaking material: a case entirely crafted from solid, transparent sapphire crystal. Two years after introducing Bugatti Tourbillon and one year after Bugatti Tourbillon Baguette, Jacob & Co. elevates the original Bugatti Tourbillon to yet another level of exclusivity. Showcasing Jacob & Co.’s unique design sensibility, all references to Buga...

Reading Time: 3 minutes Key takeaways • Stuller released the Mountings 2026–2027 catalog featuring over 400 new mounting styles and nearly 500 new bridal options. • The new edition introduces expanded lab-grown diamond semi-set sections for fashion rings and neckwear to meet increasing customer demand. • Updates include 10-karat pricing, added carat weight options, and pennyweight specifications to streamline the selection process for jewelers. (LAFAYETTE, LA)  — Stuller is excited to announce the release of its newest catalog: Mountings 2026–2027 , offering inspiration and a more streamlined way for jewelers to explore, compare, and select mountings.  The new catalog showcases Stuller’s largest and most diverse assortment yet — from trending engagement ring and diamond band mountings to versatile setting components and shank styles — giving jewelers more ways than ever to match every customer’s style, budget, and vision. Some of the features include More than...