Reading Time: 4 minutes Key takeaways • The Plumb Club is hosting a free virtual retail-learning webinar titled “Build Sales Growth by Telling the Story of Natural Diamonds” on Thursday, June 18th at 1 pm (EDT). • Presented by Mahiar Borhanjoo of the De Beers Group, the session will focus on how responsible diamond mining and purpose-driven storytelling can reshape consumer perceptions and grow sales. • Attendees will gain tangible real-world stories, insights into the cultural relevance of natural diamonds, and practical methods to build deeper consumer trust. (NEW YORK) – The Plumb Club is pleased to provide a retail-learning opportunity offered by Tracr and presented by Mahiar Borhanjoo, Chief Commercial Officer of the De Beers Group. The virtual event is free for the entire jewelry industry and will be held on Thursday, June 18 th at 1 pm (EDT), via the registration link at the bottom of this release. Today, more than ever, consumers want to feel...