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Celebrating 35 Years of Southern Jewelry News

Reading Time: 9 minutes Key Takeaways: • Founded in 1988, Southern Jewelry News built a strong reputation as a dedicated trade publication serving independent jewelers. • Under the new ownership of Guy Pineda in 2025, the publication shifted to a quarterly distribution schedule to increase production savings. • Starting in 2027, the magazine is expanding nationwide and rebranding as American Jewelry News. For nearly four decades, Southern Jewelry News has chronicled the people, businesses and changes shaping the independent jewelry industry. Bill Newnam, former editor-in-chief, spoke with me about SJN’s history. Founded in 1988 as a regional trade newspaper, the publication survived early tragedy, grew through changing ownership and technology, and remained committed to giving independent jewelers a voice. Today, under new ownership, Southern Jewelry News is ntering its next chapter. As the publication expands its reach and embraces new technology, it continues to pr...

Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush

Reading Time: 34 minutes Key Takeaways: • Winning the holiday season for independent jewelers begins well before winter arrives. • Insights from an RJO survey show that late-summer planning is critical to avoiding peak season chaos in November. • Store owners are leveraging early strategic planning to redefine their approach to the holiday rush. For independent jewelers, winning the holiday season starts long before winter falls. In a recent RJO-facilitated survey, store owners shared key insights, telling us that late-summer planning is essential to avoiding November chaos. Alex Breaux of Family & Co Jewelers recommends mapping out campaigns during back-to-school downtime—advice echoed by several other retailers. They also stressed back-end auditing: Kendra Harris of Jayson Jewelers urged store owners to re-cost gold inventory to protect margins. At the same time, Drew Rasmussen of LR Jewelers warned to stick with vendors offering ready-to-ship stock. Once the f...

Your Customers Want To Buy A Watch As A Gift: What To Recommend This Holiday Season

Reading Time: 8 minutes Key Takeaways: • For a mother-in-law seeking a recognizable and bold gift, the Longines DolceVita 2026 in Maple Red ($1,650) offers high-profile prestige. • The TAG Heuer Connected Caliber E5 45 mm x Formula 1 combines smart features with luxury heritage for tech-focused recipients. • For nostalgia lovers, the newly reintroduced Universal Genève Polerouter offers a rich history dating back to 1954 trans-Arctic flights. The holidays are just around the corner, which means you’re going to have customers coming in to seek out gifts for their significant others, their parents, their siblings, their kids, and who knows, maybe even themselves (I LOVE a good ol’ self-gifting experience). If you’re a company or a store that carries watches, chances are you are relatively prepared for the season to come. But in a watch world that is increasingly changing its mind about what is hot and what is not, and in what size or what color, are you genuinely prepa...

Twenty-Four Karat Club Of The Southeastern United States Celebrates 50th Annual Banquet 

Reading Time: 3 minutes Key takeaways • The Twenty-Four Karat Club of the Southeastern United States hosted its 50th Annual Banquet on August 22, 2026, at the Atlanta Country Club. • The celebration recognized industry leaders and awarded ten scholarships to support emerging professionals in the jewelry community. • Steve and Julie Weintraub of Gold & Diamond Source were named recipients of the Jeweler of the Year Award. (ATLANTA) – The Twenty-Four Karat Club of the Southeastern United States celebrated its 50th Annual Banquet on August 22, 2026, bringing members and guests together for an evening of dinner, dancing, entertainment and fellowship at the Atlanta Country Club. Held concurrently with the Fall 2026 Atlanta Jewelry Show, the annual celebration recognized outstanding members of the jewelry industry and honored scholarship recipients supporting the next generation of industry professionals.  The evening featured the presentation of severa...

Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

Reading Time: 14 minutes Key Takeaways: • The Diamonds and Delta Tour provided industry leaders an end-to-end look at Botswana’s diamond value chain, visiting the Okavango Diamond Company, DTCB, and the Debswana Jwaneng Mine. • Ethical management of natural diamond revenues directly funds social development in Botswana, including free state education, fully covered healthcare, and expanded infrastructure. • Advanced traceability initiatives like Tracr use blockchain, AI, and 3D scanning to create tamper-proof digital passports for stones from discovery to retail showcases. As the owner and publisher of Southern Jewelry News and Jewelry Store Marketers, I usually spend my days immersed in the marketing, media and business sides of the jewelry industry. I’ll be the first to admit: I am by no means a diamond expert. I haven’t spent decades peering through a jeweler’s loupe, grading clarity or evaluating complex cuts. When it comes to the technical, hands-on side o...