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It’s All About December

Reading Time: 8 minutes Key Takeaways: • December accounts for over 80% of annual profits for many jewelry stores, making early preparation essential for yearly success. • Jewelers should focus on four key areas before December: reviewing inventory, optimizing staff scheduling, organizing marketing campaigns, and preparing store displays. • Edge Retail Academy provides tools, insights, and a 2026 Holiday Tips series to help jewelers prepare effectively prior to the holiday rush. You might still be thinking about summer holidays and getting through the next few months, but if you own a jewelry store, there’s one month you should already have firmly in your sights: December. For many jewelers, December isn’t just another month…it can make or break the entire year. In most stores, more than 80% of annual profit comes during the Christmas trading period. That makes December far too important to leave to chance. The good news is that December success rarely c...

Fewer Transactions, More Cash: How Small Jewelers Are Scoring Big On Custom Work

Reading Time: 7 minutes Key Takeaways: • Average ticket prices at small jewelry stores increased by 25% due to a strong surge in demand for custom and made-to-order pieces. • Rising gold prices and a shift toward personal expression are driving customers to seek custom designs and heirloom redesigns. • Independent jewelers can maximize profit margins by leveraging modern POS software to automate material cost pricing and promoting custom work on social media. Every day there’s another news story about how prices are rising, and people are spending less — but the picture in the jewelry world is much rosier, if not a little more complicated. The average ticket price at small jewelry stores increased last holiday season by almost $150, up 25% from just a year earlier. At the same time, foot traffic barely changed. Taken more broadly, sales volume actually dropped 15% between 2024 and 2026, but the average transaction jumped 26%. Comparing independent jewelry to...

Las Vegas Gem, Mineral & Jewelry Show

Reading Time: 2 minutes ← Back to All Events Las Vegas Gem, Mineral & Jewelry Show Event Details Date(s):  June 2-6 Location: The Expo at World Market Center Address: 435 S Grand Central Pkwy, Las Vegas, NV 89106 Phone :  (213) 629-3030 Visit Official Website Note from SJN Editors: All dates are subject to change. Please verify times and location details with the official organiser before finalizing travel plans. What to Expect Find rare stones, finished jewelry, and lapidary supplies at this multi-day marketplace. Whether you are an experienced jeweler searching for wholesale inventory or a collector seeking unique mineral specimens, you will find hundreds of vendors offering direct access to quality materials. You can browse a wide selection of items across the showroom floor: Raw crystals, geodes, and rare mineral specimens Cut gemstones ready for custom jewelry settings...

Celebrating 35 Years of Southern Jewelry News

Reading Time: 9 minutes Key Takeaways: • Founded in 1988, Southern Jewelry News built a strong reputation as a dedicated trade publication serving independent jewelers. • Under the new ownership of Guy Pineda in 2025, the publication shifted to a quarterly distribution schedule to increase production savings. • Starting in 2027, the magazine is expanding nationwide and rebranding as American Jewelry News. For nearly four decades, Southern Jewelry News has chronicled the people, businesses and changes shaping the independent jewelry industry. Bill Newnam, former editor-in-chief, spoke with me about SJN’s history. Founded in 1988 as a regional trade newspaper, the publication survived early tragedy, grew through changing ownership and technology, and remained committed to giving independent jewelers a voice. Today, under new ownership, Southern Jewelry News is ntering its next chapter. As the publication expands its reach and embraces new technology, it continues to pr...

Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush

Reading Time: 34 minutes Key Takeaways: • Winning the holiday season for independent jewelers begins well before winter arrives. • Insights from an RJO survey show that late-summer planning is critical to avoiding peak season chaos in November. • Store owners are leveraging early strategic planning to redefine their approach to the holiday rush. For independent jewelers, winning the holiday season starts long before winter falls. In a recent RJO-facilitated survey, store owners shared key insights, telling us that late-summer planning is essential to avoiding November chaos. Alex Breaux of Family & Co Jewelers recommends mapping out campaigns during back-to-school downtime—advice echoed by several other retailers. They also stressed back-end auditing: Kendra Harris of Jayson Jewelers urged store owners to re-cost gold inventory to protect margins. At the same time, Drew Rasmussen of LR Jewelers warned to stick with vendors offering ready-to-ship stock. Once the f...

Your Customers Want To Buy A Watch As A Gift: What To Recommend This Holiday Season

Reading Time: 8 minutes Key Takeaways: • For a mother-in-law seeking a recognizable and bold gift, the Longines DolceVita 2026 in Maple Red ($1,650) offers high-profile prestige. • The TAG Heuer Connected Caliber E5 45 mm x Formula 1 combines smart features with luxury heritage for tech-focused recipients. • For nostalgia lovers, the newly reintroduced Universal Genève Polerouter offers a rich history dating back to 1954 trans-Arctic flights. The holidays are just around the corner, which means you’re going to have customers coming in to seek out gifts for their significant others, their parents, their siblings, their kids, and who knows, maybe even themselves (I LOVE a good ol’ self-gifting experience). If you’re a company or a store that carries watches, chances are you are relatively prepared for the season to come. But in a watch world that is increasingly changing its mind about what is hot and what is not, and in what size or what color, are you genuinely prepa...