Reading Time: 25 minutes Ada Thela, CEO of Zoe Diamonds in Botswana, joins the Pearls of Wisdom Jewelry Podcast for an inspiring conversation about diamonds, entrepreneurship, provenance, and the future of Botswana’s natural diamond industry. Ada’s journey began after university when she discovered the Okavango Diamond Company Youth Entrepreneurship Program, a seven-month program that introduced her to the entire diamond value chain, from mining to jewelry retail. After completing the program and an apprenticeship with WDM Botswana, she spent years learning the diamond cutting and polishing trade before launching Zoe Diamonds in April 2023. Since then, Ada has faced the realities of building a young diamond manufacturing business, including volatile rough diamond prices and changing market conditions. Zoe Diamonds grew from two diamond polishers to nine at its peak and continues working to create jobs while expanding its customer base and international reach. One of it...