USA Jewelry Shop

Reading Time: 3 minutes For years, the diamond conversation has been framed as a showdown: lab-grown versus natural, innovation versus tradition, disruption versus legacy. But SJN’s research points to a far more useful reality for independent jewelers. The strongest stores aren’t choosing sides. They are selling both — intentionally and transparently. Among Gen Z and younger Millennials, openness to lab-grown diamonds is roughly 60 percent, by preference or acceptance . The appeal isn’t novelty. It’s alignment.  Lab-grown diamonds offer scalability at attainable price points, a clearly traceable origin story, and an ethical narrative that resonates with a generation balancing student debt, housing costs, and economic uncertainty. For these buyers, lab-grown feels financially smart rather than compromised, technologically advanced rather than artificial. Natural diamonds, however, remain emotionally irreplaceable for many shoppers. Older consumers and milestone buyers cont...

Reading Time: 6 minutes  Eleisa “Elli” Aparicio and Thomas “Tommy” Wolter real wedding – Super Bowl 60 Confession time: I am not exactly what you’d call a “sports fanatic.” My time is usually split between running a digital agency, managing the news at Southern Jewelry News, and trying to keep up with my family. I couldn’t tell you the difference between a nickel defense and a tight end if my life depended on it. But, like millions of others, I park myself in front of the TV for the Super Bowl every year. Why? Because the commercials are basically the Olympics of marketing, and the halftime show is usually the biggest spectacle on Earth. We tune in for the hype, the snacks, and to see if the halftime performance holds a candle to Prince in the rain or Katy Perry’s sharks. This year, for Super Bowl LX at Levi’s Stadium, the hype was definitely real. We watched the New England Patriots take on the Seattle Seahawks, but let’s be honest—I was mostly waiting for the lights to go ...

Reading Time: 6 minutes I know… it sounds like an oxymoron. If you’ve ever thought about writing a business plan and immediately felt your eyes glaze over, you’re not alone. Most business owners, especially creative, hands-on ones, would rather do just about anything else. But here’s the truth: a solid business plan isn’t just a formality. It’s one of the most powerful tools you can use to grow and protect your business. And it doesn’t have to be intimidating if you approach it the right way. Why Bother with a Business Plan? Honesty . A business plan forces you to be honest with yourself. You probably have a hundred ideas swirling around in your head. But when you put them on paper, you’re forced to ask: Which of these actually makes sense? Which should I prioritize? A good business plan filters your ideas and turns them into a real strategy instead of just wishful thinking. Focus . It also helps you stay on point. Running a business can feel like juggling flaming swords wh...

Reading Time: 3 minutes Lafayette, LA— Stuller is pleased to announce the promotion of Taylor  Burgess to Chief Merchandising, Marketing, and Sales Officer. In this expanded role, Taylor will lead the company’s merchandising, marketing, sales, and customization teams, continuing  Stuller’s focus on serving jewelers at every stage of their business.  Taylor joined Stuller in 2013 after more than a decade in the retail fashion apparel industry with experience at both Nordstrom and JCPenney. Since entering the jewelry industry, she has played a key role in shaping merchandising and customer-focused strategies while building strong relationships across the industry.   “We are thrilled to have Taylor leading our merchandising, marketing, sales, and customization teams,” says Danny Clark, CEO. “Over the last decade, she has built a network within the jewelry industry that allows her to convert feedback into timely business strategies. Taylor has the heart o...

Reading Time: 6 minutes For the 26 th consecutive year, Blancpain presents a Valentine’s Day limited edition. With its elegant aesthetics and horological excellence, the new mini Villeret Saint-Valentin 2026 celebrates love with exquisite simplicity. The purity of love is embodied in the watch’s minimalist design, which pays tribute to decades of women’s watchmaking while blending miniaturization and mechanical performance.  — Key takeaways — Blancpain honors its long-lasting tradition of celebrating love with the Valentine’s Day 2026 edition of its iconic Villeret.  A dial crafted from nacre perlée , one of the rarest and most delicate types of mother-of-pearl in watchmaking, requiring exceptional skill to extract and shape.  A diamond-set bezel and a heart-cut diamond on the dial.  An automatic movement of just 15.70 mm in diameter, housed in a compact 21.50 mm case, with an engraved heart on the rotor.  Finished with a varnished ...

Reading Time: 4 minutes (Antwerp) The Antwerp World Diamond Centre (AWDC), the sector organization representing the interests of 1,470 Antwerp diamond companies, is hosting a high-level Angolan delegation this week, led by Diamantino Azevedo, Minister of Mineral Resources. The two-day visit focuses on deepening trade relations between Angola, as a producer of premium rough diamonds, and Antwerp, as the most reliable and transparent diamond trading center and gateway to the international luxury and jewellery markets. The ambition is clear: to trade more Angolan rough diamonds via Antwerp, in the interest of both partners.  In addition to Minister Azevedo, the delegation includes Dr José Ganga Junior, Chairman of Endiama (the state-owned company managing Angola’s diamond mines), and Eugénio Bravo da Rosa, Chairman of SODIAM, responsible for the sale of all Angolan rough diamonds. “This visit is much more than a diplomatic moment. We are bringing concrete supply and demand ...

Reading Time: 5 minutes For years, jewelry has been synonymous with Valentine’s Day. In 2025 alone, over 20% of consumers planned to give jewelry as a Valentine’s Day gift. However, today’s consumers want more than a basic transaction. They want meaning, individuality, and intention behind their purchases. For jewelers, this shift presents an opportunity to transform Valentine’s Day from a deadline-driven gift grab into an experience-driven buying moment. By leaning into personalization, embracing lab-grown diamonds, and rethinking how Valentine’s Day is merchandised and marketed, retailers can transform this holiday into one that delivers both emotional impact and long-term customer relationships.  Meeting the Demand for Personalization and Custom Design Personalized and custom jewelry is no longer a niche offering; it is a core expectation for modern shoppers. This Valentine’s Day is no different. Consumers are looking for pieces that tell their story, and jewelers are un...