USA Jewelry Shop

Reading Time: 5 minutes Key takeaways • Marianna Smirnova has been appointed as the new Executive Director of the Community for Ethical Jewelry (CEJ) to lead its mission in ethical sourcing and sustainability. • Smirnova brings over 18 years of experience in responsible mineral supply chains, having previously held senior leadership roles at the Responsible Minerals Initiative, Global Battery Alliance, and London Bullion Market Association. • CEJ, formerly known as Ethical Metalsmiths, is a nonprofit organization dedicated to fostering transparency and socially responsible practices across the global jewelry industry supply chain. (CINCINNATI, OHIO) – Community for Ethical Jewelry (CEJ) today announced the appointment of Marianna Smirnova as Executive Director, reinforcing the organization’s leadership in ethical sourcing, sustainability, and responsible business practices across the jewelry industry.  With more than 18 years of experience in sustainability...

Reading Time: 3 minutes Key takeaways • Yehuda has updated its AI software to detect “”Stealth”” CVD lab-grown diamonds, which were previously considered undetectable and are now entering the market. • The new software incorporates technology from the ASSURE 2.0 tested Sherlock Holmes 4.0 to provide 100% accurate detection for various stones, including natural diamonds, CVD, HPHT, moissanite, and cubic zirconia. • Test results are simplified through a color-coding system, where natural diamonds appear blue, CVD green, HPHT red, moissanite orange, and CZ pink. SY KESSLER and Yehuda are delighted to announce that, as the industry’s leading lab-grown diamond detector manufacturer, Yehuda has incorporated its technological advancements from the ASSURE 2.0, independently tested and verified 100% accurate Sherlock Holmes 4.0, into the latest Yehuda AI lab-grown diamond detection software. This software not only detects the world’s most challengin...

Reading Time: 7 minutes Key takeaways • Ada Thela, the 32-year-old founder of Zoe Diamonds, and Sean Dunn of J.R. Dunn Jewelers established a direct diamond supply partnership initiated via LinkedIn. • The collaboration successfully exported the first parcel of fully polished, Botswana-cut natural diamonds to the United States in December 2025. • The partnership promotes beneficiation by employing local Motswana professionals and utilizing blockchain technology for full mine-to-certification traceability. (GABORONE, BOTSWANA / LIGHTHOUSE POINT, FLORIDA) – Sometimes, the most meaningful changes begin with a simple conversation.  When Ada Thela, founder and CEO of Zoe Diamonds, sent a message to Sean Dunn of J.R. Dunn Jewelers on LinkedIn, she wasn’t simply introducing her company. She was sharing a vision for what Botswana’s diamond story could become. At just 32 years old, Thela believed Botswana could do more than mine diamonds. She believed...

Reading Time: 6 minutes What Is a Tradeshow A Tradeshow is a professional event where businesses gather to present products or services to others within the same industry. When you attend a tradeshow, you step into a large venue filled with booths, displays, and conversations focused on business to business connections. Unlike public fairs or consumer expos, a tradeshow is usually designed for industry professionals. Retailers meet suppliers. Manufacturers meet buyers. Service providers meet potential clients. You can think of it as a marketplace built specifically for professionals. Instead of selling to the public, participants share information, showcase new collections, and discuss future partnerships. Purpose of a Tradeshow A tradeshow serves several clear purposes. Product Presentation You see new product launches, upcoming collections, and fresh designs in one place. Networking You meet suppliers, retailers, and service providers face to face. ...

Reading Time: 7 minutes Key takeaways • Gemvision has released MatrixGold 4.0, featuring a workflow-driven approach designed to streamline jewelry CAD design, material selection, and production insights. • Key new features include an Offline Mode allowing up to 12 hours of disconnected work, a Custom Gem Builder, and an expanded library of gemstone shapes. • The update integrates with Rhino 8 to improve performance and compatibility within the modeling environment. Designed for Italy and developed in collaboration with a select group of Italian retailers, the Cronografo Telemetro Blu Ministeriale reinterprets the blue of Italian authority in a limited edition that combines classical elegance with technical sophistication. The Blu Ministeriale is more than a simple colour variation of the Angelus Chronographe Télémètre; it is a concept in its own right, one in which colour becomes a common thread linking the watch, its origins and watchmaking culture. Italian at...

Reading Time: 9 minutes Key takeaways • Elongated diamond shapes like ovals, marquise, pears, baguettes, cushions, and radiants are dominating consumer demand and shifting retailer buying patterns away from traditional round cuts. • These shapes provide strong finger coverage and create the optical illusion of a larger stone face-up compared to round diamonds of the same carat weight. • The trend is significantly accelerated by the accessibility of lab-created diamonds, allowing buyers to select larger proportions and higher carat weights. For decades, the round brilliant diamond remained the undisputed leader of jewelry. It was the traditional standard for engagement rings, bridal jewelry, and many fine jewelry collections, prized for its timelessness and unmatched brilliance. But over the last several years, the market has undergone a dramatic transformation. Today, elongated diamond cuts, particularly oval, marquise, pear, baguette, and elongated cushion and radiant c...

Reading Time: 4 minutes Key takeaways • The Plumb Club is hosting a free virtual retail-learning webinar titled “Build Sales Growth by Telling the Story of Natural Diamonds” on Thursday, June 18th at 1 pm (EDT). • Presented by Mahiar Borhanjoo of the De Beers Group, the session will focus on how responsible diamond mining and purpose-driven storytelling can reshape consumer perceptions and grow sales. • Attendees will gain tangible real-world stories, insights into the cultural relevance of natural diamonds, and practical methods to build deeper consumer trust. (NEW YORK) – The Plumb Club is pleased to provide a retail-learning opportunity offered by Tracr and presented by Mahiar Borhanjoo, Chief Commercial Officer of the De Beers Group. The virtual event is free for the entire jewelry industry and will be held on Thursday, June 18 th at 1 pm (EDT), via the registration link at the bottom of this release.  Today, more than ever, consumers want to feel...