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Elongated Diamond Shapes Are Taking Over Jewelry

Reading Time: 9 minutes Key takeaways • Elongated diamond shapes like ovals, marquise, pears, baguettes, cushions, and radiants are dominating consumer demand and shifting retailer buying patterns away from traditional round cuts. • These shapes provide strong finger coverage and create the optical illusion of a larger stone face-up compared to round diamonds of the same carat weight. • The trend is significantly accelerated by the accessibility of lab-created diamonds, allowing buyers to select larger proportions and higher carat weights. For decades, the round brilliant diamond remained the undisputed leader of jewelry. It was the traditional standard for engagement rings, bridal jewelry, and many fine jewelry collections, prized for its timelessness and unmatched brilliance. But over the last several years, the market has undergone a dramatic transformation. Today, elongated diamond cuts, particularly oval, marquise, pear, baguette, and elongated cushion and radiant c...
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IDCA honors Ben Bridge Jewelers, Savji Dholakia, Brilliant Earth and others at its Annual Awards Night

The Indian Diamond & Colorstone Association (IDCA), a New York-based association of jewelers, diamantaires and colored stone dealers hosted its 38th Annual Awards Night on June 11th, 2022 at the Venetian Hotel during the JCK Las Vegas Show. IDCA President, Rajeev Pandya opened the evening saying it was a distinct pleasure to honor the finest from our industry for their exceptional contribution to the jewelry industry. IDCA is a premier industry organization that plays an active and vital role within the industry and with other trade organizations, he added. IDCA members and their affiliated companies generate over $10 billion in diamond, color stone, and jewelry sales globally, contributing to the success of the jewelry industry in the United States and around the world. It is IDCA’s mission to raise awareness of how their members contribute to this success. Mr. Pandya congratulated IDCA members on their outstanding achievements over the decades and urged the next generation to ...
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IAS Training introduces Retail Sales and Sales Management Munchies

Reading Time: < 1 minute Brad Huisken of IAS Training, frequent contributor to Southern Jewelry News and Mid-America Jewelry News, has announced a new, free weekly training newsletter – Retail Sales & Sales Management Munchies, Proven Strategies, Techniques and Principles to grow your business. The newsletter will debut March 28, 2025 and be delivered every Friday via email. The newsletter will provide sales and sales management strategies and techniques, designed to increase sales and profits. Huisken recommends that all jewelry store owners, managers and salespeople subscribe to this free training opportunity. Click here to subscribe . The post IAS Training introduces Retail Sales and Sales Management Munchies appeared first on Southern Jewelry News . from Southern Jewelry News https://ift.tt/JUtEAWg
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