Jeweler’s grand reopening redefines parking hazards

In late September of this year, a car crashed through the front door of Stall Jewelers, doing massive damage to the store and injuring Norma Stall. Norma and her husband, Eric are owners of the Round Rock, Texas store.

The couple got to work on a huge remodeling and renovation project, and was able to reopen in time for the Christmas season. To promote the reopening, they worked with jewelry store marketing veteran James Porte of Porte Marketing to create an ad campaign. Using humor in the campaign, the Stalls and Porte were able to create a silk purse out of a sow’s ear.

The ad campaign, created by Porte Marketing, produced a huge amount of customer calls, in-store visits and sales. “ People have come in on that ad, and called. It’s working like a charm. You’re an advertising genius,” Eric told James.

“We wanted to create an ad that got people talking,” Porte said.

For more information call James Porte at 954-817-3911 or email portemarketing@gmail.com.

The post Jeweler’s grand reopening redefines parking hazards appeared first on Southern Jewelry News.

Botswana’s ODC Halts All Rough Sales

Okavango Diamond Company (ODC) has halted all rough sales as global demand remains at record low levels. It says it has cancelled its November auction and may do likewise in December. “For the first time, we have had to build up inventory as we do not want to just irresponsibly release goods into a market […] The post Botswana’s ODC Halts All Rough Sales appeared first on The Jewelry Magazine . from The Jewelry Magazine https://ift.tt/ulKAeoZ

Furry Friends on the Job: Say hello to Ember of Jewelry Savers

Reading Time: < 1 minute Say hello to Ember! Ember is an adorable and spunky 2-year-old Shih Tzu. She works at Jewelry Savers in Wichita, Kansas. While not busy with her store greeter duties, Ember can often be found sleeping in one of her three different dog beds. She just loves a good tummy rub and is wonderful with children visitors. In addition to her greeter responsibilities she is a confident and elegant jewelry model. The entire staff at Jewelry Savers is grateful for Ember’s love and hard work. See all our Furry friends Do you have a furry friend that helps out in your store? Tell us about it and send a picture to bill@southernjewelrynews.com . The post Furry Friends on the Job: Say hello to Ember of Jewelry Savers appeared first on Southern Jewelry News . from Southern Jewelry News https://ift.tt/aRmKvZy

The Story Behind the Stone: Metal Mashup

Reading Time: 6 minutes I have to confess I just learned about electrum when this topic crawled up on my radar. We love the wide range of jewelry metals today that give consumers tremendous options for creating the exact piece of their dreams. Metal alloys are some of the more exciting variations for imaginative jewelry designers to work with. These options better reflect the tastes of a client and help them to personalize their jewelry, making it truly unique to them. Brooch with a griffin, from the necropolis of Kameiros, Rhodes, c. 625–600 BC (Louvre). Natural Alloy One topic catching my eye at the moment is a rare and naturally occurring metal alloy – electrum. This word, electrum may be uncommon to modern society, but it’s a Latin word derived from the Greek electron mentioned in the Odyssey referring to a metallic substance consisting of gold alloyed with silver. Electrum was usually called white gold in antiquity. But more accurately it was described as pale gold since ...

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