Skip to main content

Rembrandt Charms announces plans for 2022

(WILLIAMSVILLE, N.Y.) – Excitement is building at Rembrandt Charms as the jewelry industry transitions into the new year.

In 2022, Rembrandt Charms will be focusing on the new. Rembrandt is launching a new catalog containing hundreds of new charm styles, new charm displays, continued development of its website’s Retailer Portal and increased marketing efforts. All this and more is planned to further support retailers and their charm collector customers.

As the jewelry industry evolves, Rembrandt plans to stay ahead of the curve, says Eric Lux, company Vice President. “Our Retailer Portal is used by thousands of retail jewelers to download and request marketing resources, place orders, and view new company information. We want to expand and improve those heavily used areas of our Retailer Portal and explore new payment options for our retailers such as Bitcoin and other cryptocurrency,”

Rembrandt’s traditional charm sales have remained strong throughout the past fifty-plus years, despite previous competition from companies like Pandora and Alex and Ani, and the cost of gold increasing. “Rembrandt Charms has stood the test of time and is regarded as a staple in the jewelry industry by offering the finest charm collection of sentimental memories to be cherished on millions of wrists around the world,” added Lux.

“Since 2016, we noticed a significant uptick in sales and in the wake of the COVID-19 era, demand has skyrocketed,” said Chris Groff, COO, Rembrandt Charms. “We will continue to supply our jewelers with the highest quality products and service available.”

Learn more about Rembrandt Charms and their Retailer Portal at www.RembrandtCharms.com.

The post Rembrandt Charms announces plans for 2022 appeared first on Southern Jewelry News.

Labels:

Popular posts from this blog

Botswana’s ODC Halts All Rough Sales

Okavango Diamond Company (ODC) has halted all rough sales as global demand remains at record low levels. It says it has cancelled its November auction and may do likewise in December. “For the first time, we have had to build up inventory as we do not want to just irresponsibly release goods into a market […] The post Botswana’s ODC Halts All Rough Sales appeared first on The Jewelry Magazine . from The Jewelry Magazine https://ift.tt/ulKAeoZ
Read more

Furry Friends on the Job: Say hello to Ember of Jewelry Savers

Reading Time: < 1 minute Say hello to Ember! Ember is an adorable and spunky 2-year-old Shih Tzu. She works at Jewelry Savers in Wichita, Kansas. While not busy with her store greeter duties, Ember can often be found sleeping in one of her three different dog beds. She just loves a good tummy rub and is wonderful with children visitors. In addition to her greeter responsibilities she is a confident and elegant jewelry model. The entire staff at Jewelry Savers is grateful for Ember’s love and hard work. See all our Furry friends Do you have a furry friend that helps out in your store? Tell us about it and send a picture to  bill@southernjewelrynews.com . The post Furry Friends on the Job: Say hello to Ember of Jewelry Savers appeared first on Southern Jewelry News . from Southern Jewelry News https://ift.tt/aRmKvZy
Read more

The Story Behind the Stone: Metal Mashup

Reading Time: 6 minutes I have to confess I just learned about electrum when this topic crawled up on my radar. We love the wide range of jewelry metals today that give consumers tremendous options for creating the exact piece of their dreams. Metal alloys are some of the more exciting variations for imaginative jewelry designers to work with. These options better reflect the tastes of a client and help them to personalize their jewelry, making it truly unique to them. Brooch with a griffin, from the necropolis of Kameiros, Rhodes, c.  625–600 BC (Louvre). Natural Alloy One topic catching my eye at the moment is a rare and naturally occurring metal alloy – electrum. This word, electrum may be uncommon to modern society, but it’s a Latin word derived from the Greek electron mentioned in the Odyssey referring to a metallic substance consisting of gold alloyed with silver. Electrum was usually called white gold in antiquity. But more accurately it was described as pale gold since ...
Read more