Rembrandt Charms announces plans for 2022

(WILLIAMSVILLE, N.Y.) – Excitement is building at Rembrandt Charms as the jewelry industry transitions into the new year.

In 2022, Rembrandt Charms will be focusing on the new. Rembrandt is launching a new catalog containing hundreds of new charm styles, new charm displays, continued development of its website’s Retailer Portal and increased marketing efforts. All this and more is planned to further support retailers and their charm collector customers.

As the jewelry industry evolves, Rembrandt plans to stay ahead of the curve, says Eric Lux, company Vice President. “Our Retailer Portal is used by thousands of retail jewelers to download and request marketing resources, place orders, and view new company information. We want to expand and improve those heavily used areas of our Retailer Portal and explore new payment options for our retailers such as Bitcoin and other cryptocurrency,”

Rembrandt’s traditional charm sales have remained strong throughout the past fifty-plus years, despite previous competition from companies like Pandora and Alex and Ani, and the cost of gold increasing. “Rembrandt Charms has stood the test of time and is regarded as a staple in the jewelry industry by offering the finest charm collection of sentimental memories to be cherished on millions of wrists around the world,” added Lux.

“Since 2016, we noticed a significant uptick in sales and in the wake of the COVID-19 era, demand has skyrocketed,” said Chris Groff, COO, Rembrandt Charms. “We will continue to supply our jewelers with the highest quality products and service available.”

Learn more about Rembrandt Charms and their Retailer Portal at www.RembrandtCharms.com.

The post Rembrandt Charms announces plans for 2022 appeared first on Southern Jewelry News.

Jeweler’s grand reopening redefines parking hazards

In late September of this year, a car crashed through the front door of Stall Jewelers, doing massive damage to the store and injuring Norma Stall . Norma and her husband, Eric are owners of the Round Rock, Texas store. The couple got to work on a huge remodeling and renovation project, and was able to reopen in time for the Christmas season. To promote the reopening, they worked with jewelry store marketing veteran James Porte of Porte Marketing to create an ad campaign. Using humor in the campaign, the Stalls and Porte were able to create a silk purse out of a sow’s ear. The ad campaign, created by Porte Marketing, produced a huge amount of customer calls, in-store visits and sales. “ People have come in on that ad, and called. It’s working like a charm. You’re an advertising genius,” Eric told James. “We wanted to create an ad that got people talking,” Porte said. For more information call James Porte at 954-817-3911 or email portemarketing@gmail.com . The post Jeweler’s grand...

Furry Friends on the Job: Say hello to Ember of Jewelry Savers

Reading Time: < 1 minute Say hello to Ember! Ember is an adorable and spunky 2-year-old Shih Tzu. She works at Jewelry Savers in Wichita, Kansas. While not busy with her store greeter duties, Ember can often be found sleeping in one of her three different dog beds. She just loves a good tummy rub and is wonderful with children visitors. In addition to her greeter responsibilities she is a confident and elegant jewelry model. The entire staff at Jewelry Savers is grateful for Ember’s love and hard work. See all our Furry friends Do you have a furry friend that helps out in your store? Tell us about it and send a picture to bill@southernjewelrynews.com . The post Furry Friends on the Job: Say hello to Ember of Jewelry Savers appeared first on Southern Jewelry News . from Southern Jewelry News https://ift.tt/aRmKvZy

Furry Friends on the Job: Say hello to Chili of Caleesi Designs

Reading Time: < 1 minute Say hello to Chili! Chili is a 5-year-old female Lab Mix who works at Caleesi Designs in Austin, Texas alongside store co-owners Steve Werbeck and Cathy Miller. She works with passion greeting people, playing with young children and bringing her toys out when she really takes to someone! Customers bring in treats and toys for Chili, which makes her day. She has been delighting Caleesi customers since she was just a pup, 8-weeks-old. Chili also enjoys when customers bring their furry friends in for a visit. See all our Furry friends Do you have a furry friend that helps out in your store? Tell us about it and send a picture to bill@southernjewelrynews.com . The post Furry Friends on the Job: Say hello to Chili of Caleesi Designs appeared first on Southern Jewelry News . from Southern Jewelry News https://ift.tt/VcuZdFG

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