Independent jewelers face unique and unprecedented challenges in the wake of the coronavirus pandemic. What hasn’t changed is the reality that your sales team is still your greatest asset. But your sales team’s tactics must adapt in order to respond to new customer needs and sell effectively.
“GN Diamond understands what it takes to train salespeople to perform at their best,” says Asaf Herskovitz, CEO GN Diamond. “Our reps are in constant communication with over 2500 independent and family-owned jewelers, and we have intimate knowledge of their most pressing challenges. That’s why we continue to offer up-to-the-minute sales training and tools jewelers can use to stay ahead of the competition.”
Fresh Training and Marketing Resources
The GN Diamond Platform is a comprehensive diamond sales tool featuring training videos and access to a professional sales trainer. The Platform focuses on delivering a solid foundation of current customer insights and sales tips so independent jewelers can meet a fluctuating economy, customer demands, and more head on.
“Right now, our valued clients receive free sales training from highly experienced B2C sales professionals who continuously update their knowledge of clienteling, ecommerce, and in-store presentation best practices,” said Herskovitz.
GN Diamond’s extensive sales and marketing resources include:
- Free B2C sales training covering light performance, Gemprint, Diamond Hunt, and more
- Free how-to guides and videos, featuring Shane Decker
- Marketing materials including props, direct mailers, social media campaigns, and radio ads
- Free demographic analysis to show you how profitable your market really is
“Jewelers accessing our sales and marketing training and resources report an increase in online and in-store traffic and referrals, decreased reliance on negotiations, increased closing percentages, and greater customer satisfaction and loyalty,” Herskovitz said.
Prepare Your Sales Team for Changing Times
The sales and marketing professionals at GN Diamond know that training is never finished. They specialize in equipping retail jewelers with practical tools and techniques their sales teams can quickly and easily implement to meet changing customer demands.
GN Diamond delivers this competitive sales advantage to thousands of successful independent retailers across the country. Visit www.gndiamond.com to learn how to take advantage of these sales resources. GN’s sales representatives are available 7 days a week at sales@gndiamond.com or call them at 800-724-8810.
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