ASHI is excited to announce their 2022 Bridal Program – Top 12 Engagement Ring Trends To Say “I Do” To! This year, brides-to-be have gravitated toward different center stone shapes and distinctive settings for their engagement rings. ASHI’s team of experts has designed the collection, a blend of their signature traditional designs and a mix of modern handcrafted aesthetics, with the goal of making every bride’s dreams come true.
In addition to the new designs and revamped classic jewelry styles, ASHI’s Bridal Collection includes a selection of best-sellers for buyers to choose the ‘Perfect Ring’ to celebrate their most special moments of love. From fashion-forward halo designs, yellow gold mountings, fancy shaped center stones, to vintage inspired bridal sets, the collection offers what’s hot now.
“Couples are taking control of what they’re looking for and are focusing on personal touches when it comes to engagement rings,” says Mr. Pandya, Partner of ASHI Diamonds. “Many of the trends we’re seeing aren’t new; they’re simply an updated take on traditional designs. This Bridal Book embodies styles that showcase intricate details by our artisans. Whether it’s delicate latticework, gorgeous milgraining, or creative sculpting, this latest Bridal Collection aims to fulfill every bride’s dream.
“Our team has worked tirelessly to provide our customers with a fantastic presentation of bridal rings and wedding sets that accentuate the modern bride and set her apart from everyone else,” added Pandya. “It is in the finest details of our copyrighted styles that our commitment to quality and workmanship is exemplified, and best defines ASHI’s latest Bridal Collection. Our comprehensive marketing program provides our partners a platform that enables them to extend their presence to newer markets and social media platforms. At ASHI, we strive to be our retail partners’ product and service solution so that they can focus on the demands of their customers.”
This year, ASHI is diving deep into the top engagement ring trends for 2022. The 40-page Bridal Book features more than 300 unique bridal styles, including over 120 new designs, creating a collection of contemporary, vintage, and traditional designs, including the Top 12 Engagement Ring Trends To Say “I Do” To!
Retailers can add a personal touch to their Bridal Book by customizing a collage of customer proposal images. This enables the retailer to interact with their customers, socialize the brand, and celebrate the proposal with their customers.
“To pique the interest of consumers, jewelers and vendors must provide something unique,” said Pandya. “ASHI is dedicated to being a leader in the presentation of jewelry to your consumers. The latest Bridal Collection is the perfect blend of exceptional value at reasonable prices that today’s consumers demand.
“The wide selection of products featured delivers the quality and prices customers expect, allowing you the flexibility to achieve a competitive advantage in any market. The ASHI 2022 Bridal Marketing Program incorporates print to digital marketing, e-commerce, and merchandising strategies essential to establish your jewelry store as the premier bridal source in your market, where you are the brand!”
2022 Bridal Program Highlights
- 40 Page Bridal Book: Showcases today’s most innovative bridal styles, with designer looks. The book can be customized with your store’s logo and pictures, store history, customer engagement images, other bridal brands, coupons, and social media sweepstakes.
- In-Stock Program & 5 Day Preview Program: A no obligation 5-day invoice-memo to preview and close the sale is offered on most styles featured in the book. ASHI reports a proven 40% sell-through rate on this program. Most styles are stocked for overnight delivery.
- Matching Bridal Max Memo & Extended Terms: Approved retailers receive a matching ASHI Bridal Max Memo Program, as well as extended payment terms.
- Advertising Co-op Subsidy: 4% advertising subsidy against net purchases to offset the cost of the Bridal Marketing Program, making it nearly cost-free to use as an in-store handout and/or a direct mailer.
- Special Order Delivery: 2-week delivery on most special orders.
- Branding “Your Store Name”: Individualize the book with your store logo on the front and back covers, with store and staff pictures and a brief history on the inside front cover.
- Customer Engagement: Option of customizing a page to add the personal touch of a collage of customer proposal images.
- Brand Customization: Option of customizing 2, 4 or 6 pages with your jewelry and watch brands to obtain co-op from other lines that perform well in your store.
- Digital Flipbook: ASHI’s state-of-the-art Digital Flipbook can be branded with store logo and info and enables consumers to easily drill down and place orders. The quick-view drill-down technology enables consumers to get a quick view of the style images, product information, and prices without leaving the flipbook. Retailers can place the Flipbook on their website, email blasts, and social media platforms enabling orders to be placed quickly and easily.
- Digital Assets for Free: Make use of ASHI’s extensive library of lifestyle images & videos to post on all social media platforms. The high-resolution style and body-view images, website banners, email blasts, and videos can be utilized for any marketing medium.
- Bridal Sweepstakes: Take part in ASHI’s Global Bridal Sweepstakes using your store’s brand or create a Customized Sweepstakes with your own ASHI Bridal giveaway. The Sweepstakes provide a unique marketing opportunity to increase your customer base, as your social media posts are shared by your customers and their friends. “This will boost your exposure, help you to increase sales and collect names and email addresses of potential customers for future marketing campaigns.
- Free Television Commercial & Marketing Visuals: TV commercials can be customized with your store info, prices, and voice-over. The high-resolution print advertising materials are optimized for websites or local advertising purposes.
- Free In-store Marketing Visuals: In-store looping DVDs as well as handouts for your potential bridal customer.
For more information call ASHI at 800-622-ASHI (2744), contact your regional sales representative or visit www.AshiDiamonds.com.
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