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ASHI launches 2022 Bridal Sweepstakes

(NEW YORK) – ASHI has announced the launch of their 2022 Bridal Sweepstakes designed to assist its retail partners reach their target demographic – current and prospective customers – and increase sales through social media. This free Sweepstakes provides ASHI’s retail partners with a one-of-a-kind marketing opportunity to broaden their client base as social media postings are liked and shared by their customers, friends, and family.

It also provides an effective way to capture consumer data and can serve as the groundwork for building customer relationships. This form of marketing can improve brand awareness of independent jewelers, and has the potential enable to increase sales. “ASHI wants our retail partners to be known as the bridal brand in their market,” said Mr. Pandya, partner at ASHI.

ASHI has partnered with Avalon Solution, developing a vertically integrated social media sweepstakes technology platform – JewelSweep™ – for the jewelry industry, offering a unique branding and marketing channel for retailers.

All ASHI retail partners can participate in this innovative marketing initiative. The Sweepstakes will begin on March 1, 2022 and will end on October 10, 2022. One winner will be picked at random from the retailer page with the most Sweepstakes submissions on October 17, 2022.

One lucky customer, chosen from the winning retailer’s pool of Sweepstakes entries will win the grand prize of an I DO Bridal engagement ring crafted in 14K white gold, with a retail value of $4,995.

A Custom Sweepstakes option is also available, which ensures a winner from your specific store. The custom option allows you to market your Sweepstakes as you want while growing the followers on your social media networks.

Sweepstakes Highlights

  • Customized Sweepstakes URL: Participants receive a personalized link to the Holiday Sweepstakes entry landing page, customized with their brand’s logo, store image and company information.
  • Sweepstakes Banner for Social Media: Access to Bridal Sweepstakes banners and images, available in a variety of sizes to meet the posting requirements of all major social media platforms.
  • Sweepstakes Data Access: Retailers can access consumer data generated from each individual Sweepstakes landing page through a unique login for future marketing purposes. The data collected will be accessible by the participating retailer.
  • Redirection to Retailers Micro-Websites: Retailers brand logo placed on their landing page will automatically link to the retailers I Do Collection micro-website.
  • Digital Marketing Library: Participants have access to ASHI’s Digital Marketing Library, containing images of ASHI styles, to post on the social media outlets.
  • Marketing on Social Media: Create a “buzz” and attract more customers for the Bridal Sweepstakes by posting related images/videos and going live on Facebook, Instagram, etc. to announce the lucky winner.

Julie Pyne, Vice-President of Merchandising at former Sweepstakes winner Dunkin’s Diamonds in Ohio stated: “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free! We generated great exposure and profits with zero investment!”

“Today’s successful jewelers expect and deserve more from their vendors than the normal,” said Mr. Pandya. “ASHI is dedicated to going the extra mile for our retail partners and wants to support them through the digital marketing JewelSweep™ platform. Retailers get an edge by providing such exciting social media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales.”

To participating in this unique marketing opportunity, please fill out the Bridal Sweepstakes Retailer Participation Form.

To learn more about the ASHI Bridal Sweepstakes Program, contact ASHI at 212-319-8291 or sweepstakes@ashidiamonds.com.

The post ASHI launches 2022 Bridal Sweepstakes appeared first on Southern Jewelry News.



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