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Royal Chain’s Spring 2022 release focused on diversity of product and audience

(NEW YORK) – Royal Chain has released their 2022 spring selections in a new catalog showcasing a variety of looks from reinvented classics to new fashion pieces.

2021 was a record year for gold jewelry, with exceptional growth and continued demand for the metal. Royal Chain is betting on 2022 maintaining that trend as consumer spending continues to be strong.

Highlights from the new collection:

  • A sleek new take on the classic Omega, a gold staple from the 80s and 90s, redesigned for a younger, contemporary audience.
  • Bold Mariner and Panther links inspired by the costumes of Lady Gaga in the film House of Gucci.
  • New addition paperclip links in response to high demand for the versatile, everyday style.

Vice President of Design, Phillip Gabriel Maroof, believes the new collection is about inclusiveness, bringing accessible pieces that can be appreciated by many people, no matter their age, gender or race.

“Our new slogan, ‘Diversity + Experience’, is a nod to both our product diversity and the diverse group of people within our own company,” said Maroof. “I like to think of us as the United Nations of the jewelry world.”

The digital brochure can be viewed online, with printed copies available by request here. Styles from the book can be pre-ordered on Royal Chain’s website royalchain.com, with inventory expected to begin arriving in March.

The post Royal Chain’s Spring 2022 release focused on diversity of product and audience appeared first on Southern Jewelry News.



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