The days of foot traffic are dwindling and in an increasingly online world “word-of-mouth” is far more likely to come from Google than from a family member or friend. To keep their shine in a sea of blinding competition, jewelry stores need a solid SEO strategy that pushes them to the top of search engine results pages and drives traffic to their website.
If you own or manage a jewelry store, you probably already know the importance of having a website and social media presence. But when it comes to using search engine optimization, or SEO, as part of your marketing strategy, you may wonder whether it’s worth the bother.
Spoiler alert: it definitely is. To explain why, we’d like to paint a picture that will help you answer the question: “Do I even need local SEO?”
Why jewelry stores need a local SEO strategy
Picture this.
Elliot is planning to pop the question to his long-time partner and wants to find the perfect ring for the proposal. The first stop on Elliot’s quest for a gorgeous engagement ring isn’t visiting local jewelry stores, cracking open a catalog, or even asking family or friends for advice – it’s typing “best engagement rings near me” into the Google search bar.
And Elliot isn’t alone. Whether it’s a ring, necklace, or earrings, a special occasion or “just because,” when people are looking to buy jewelry (or anything else for that matter), they go online. And even if your jewelry store is the closest one to them for miles, if you don’t show up within the first few search results pages, they may never know you exist at all.
Which is exactly why you need a solid SEO strategy that puts you in front of local customers who want what you’re selling.
How long it takes for SEO to have an impact on your small business
Unlike traditional marketing methods, which can provide an immediate boost in sales and brand awareness, SEO is much more of a long game. Seeing the returns on your SEO investment can take about six months. In some local SEO cases, it could be quicker.
This is because whatever changes you make to your website take time to be picked up by Google and other search engines. They have to recognize you, see that updates have been made, look at how it stacks up against similar content, and assign your website a level of authority, and ranking they see fit. None of this happens overnight, but once your website starts to rise the ranks, it’s a lasting benefit that will make the wait very much worth it.
Why you should consider outsourcing your SEO
There’s a reason why so many small businesses don’t have a solid SEO strategy – it’s because effective SEO is hard to do!
SEO is a specialized skill, with lots of moving parts. It involves performing ongoing keyword research, developing optimized content, tinkering with technical back-end website stuff, monitoring and adjusting strategy, and handling off-page work, such as citations, Google My Business (which is a whole other kettle of fish), and more. Small business owners simply don’t have the time or expertise to handle all of that and keep their businesses running.
Outsourcing the work to a dedicated SEO agency is a great option for jewelry store owners and managers who want to see the massive benefits that SEO can provide, without having to invest huge amounts of time into learning it themselves (or incur the expense of hiring an in-house person). An agency that lives and breathes SEO can swoop in, come up with a solid strategy, and oversee its implementation in a fraction of the time and at a reasonable cost. Considering the huge potential ROI, it’s a smart move for any small business owner.
The bottom line on SEO for jewelry stores
With Google searches being a primary source of attracting new customers both now and in the future, jewelry stores need a solid plan for SEO if they want to stay in the game, whether they decide to handle it themselves or hand it off to the experts.
When choosing an SEO agency, it’s important to ensure they offer the full spectrum of SEO services, not just blog content. An effective SEO strategy includes on-page, off-page, and other technical SEO aspects.
Jewelry Store Marketers jewelrystoremarketers.com offers local SEO services for a range of businesses, including jewelry stores. Reach out to us for more information on how we can boost your website’s search engine ranking and drive new customers to your business.
The post Why jewelry store-owners need a good SEO strategy to outshine the competition appeared first on Southern Jewelry News.
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