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Data analysis shows jewelry most popular Mother’s Day gift

Apparently, nothing says, “I love you, Mom” quite like jewelry. That’s because Mother’s Day drives more consumer demand for jewelry than any other holiday – when the category experiences a 38% increase in demand compared to the average during the rest of the year.

This, according to a new data analysis from Pattern, a global ecommerce accelerator.

Ahead of Mother’s Day the data science team at Pattern tracked consumer demand (or the number of people shopping for a given item during a given period) on Amazon during every day of 2021 to determine how consumers like to celebrate Mom.

Here are the key findings:

  • What type of jewelry proves most popular? Necklaces with a 56% increase in demand the week before Mother’s Day, followed by bracelets with a 17% increase, and earrings with a 10% increase.
  • Rose quartz proves to be the most popular type of gem, seeing a 100% bump in demand ahead of Mother’s day. Other popular gems for the holiday include:
    • Emeralds with an 87% increase in demand
    • Sapphires with a 48% increase
    • Turquoise with a 34% increase

Other popular gifts for Mother’s Day include household items:

  • Chocolate baking products saw a 33% lift the week before Mother’s Day
  • Kitchen racks & holders saw a 44% increase in demand

Looks like consumers also want to give practical gifts they know will be used.

You can view more information on consumer demand for Mother’s Day gifts (including charts) in the analysis here.

The post Data analysis shows jewelry most popular Mother’s Day gift appeared first on Southern Jewelry News.



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