ASHI has announced the launch of the ASHI 2022 Holiday Marketing Program. ASHI describe this year’s Program as unlike any other, complete with a new structure, layout and design, and over 200 new exclusive jewelry styles from its Lovebright Collection. These feature the latest trends such as paper clip jewelry, curb and Cuban link styles, open link styles, Riviera and tennis jewelry, scatter jewelry, Pavé Collection, diamond station necklaces and bracelets, stackable bands, Petite Collection, Initial Collection, diamond fashion essentials, gemstone and pearl sets, silver ensembles and much more.
“This holiday season, your customers will be in the spirit of giving, and this Holiday Program features everything their loved ones have been wishing for all year. Our wide array of jewelry collections represents timeless, classic, and trendy styles that combine the finest craftsmanship and highest quality that the most discerning customer expects,” says Mr. Pandya, Partner at ASHI Diamonds. “At ASHI, we believe the ‘Love of Giving’ is a year-round commitment to your company’s success and the growth of ‘Your Brand’. This season, use the power of print and digital marketing to grow your business and build your brand!”
Holiday Gift Book
The 32-page in-store/direct mail book brings together classic styles with this year’s most popular trends. With the Holiday Book, you can customize the front, back, and inside covers of the book, and create an About Us page to make a personal connection with your customers and community. Additional designer jewelry and watch brands that you carry can also be included, as well as a print and digital e-coupon and a Social Media Sweepstakes banner. Participating retailers will receive 1,000 free books with a $25,000 purchase made in 5 equal payments.
Holiday Wish Book
The 16-page book features best-selling classic designs as well as this year’s hottest trends. “The style options in the Holiday Wish Book will excite your customers and help them in sharing the spirit of this holiday season with their loved ones,” says Mr. Pandya. Customizable with store logo and information, jewelry and watch brands, as well as a digital e-coupon and a Social Media Sweepstakes banner. Participating retailers will receive 2,000 free books with a $20,000 purchase made in 4 equal payments.
Holiday Gift Guide
The 8-page flyer is designed to attract jewelry shoppers seeking the latest trends. “Help them be trendsetters this holiday season and create memories with their loved ones that will last a lifetime,” says Mr. Pandya. “Products chosen for the Holiday Gift Guide have been priced competitively to support ASHI’s retail partners in increasing their sales, profitability, margins, and inventory turns.” Participating retailers will receive 2,500 free flyers with a $15,000 purchase made in 3 equal payments.
Holiday Program Marketing Highlights
- USPS EDDM and Direct Mail: Send all three Holiday Books & Flyers to your existing and potential customers. The 16 and 8-page flyers can be mailed via discounted direct mail.
- Advertising CO-OP Subsidy: Receive a 4% advertising subsidy against net asset purchases to offset the cost of the Program. Get free books or flyers with a $25,000 purchase of the 32-page, $20,000 of the 16-page, and $15,000 of the 8-page. “This makes the program nearly cost-free as an in-store handout to every prospective customer or a perfect direct mailer,” said Mr. Pandya.
- In-Stock Program & 5 Day Preview Program: Utilize ASHI’s no obligation 5-day Invoice-Memo on most styles featured in the Holiday Books and Flyers. The 5-day Preview Program has a historically proven 40% sell-through rate, says Pandya. Most styles are stocked for overnight delivery.
- Customized Books for Your Store Branding: Store logo on the front and back covers along with an About Us page with store and staff pictures and a brief history on the inside front cover in the 32-page Holiday Gift Book.
- Brand Customization: Option of customizing 2 to 4 pages in the 32-page and 16-page Holiday Books with your choice of jewelry and watch brands to obtain CO-OP from other lines that perform well in your store.
- Custom Print & Digital E-Coupon: Attract more customers by offering a discount coupon at the back of the book.
- Digital Marketing Support: Digital images social media, website, email blasts, website banners, and digital coupon.
- Advanced Digital Flipbook: A mobile-ready, digital flipbook with drill-down technology, that can be placed on your website, Facebook and Instagram enabling consumers to browse your catalogs.
- Social Media Sweepstakes: Collect relevant customer data and attract customers by running online Sweepstakes Programs on your social media platforms and website. Sweepstakes platform and marketing material are provided.
- Television Commercials and In-Store Marketing Visuals: TV and print advertising materials in high resolution images optimized for websites or localized advertising purposes. Customized in-store DVD loops, duratrans, window clings, and POS displays. High-resolution images are available for ad creation, billboards, additional print materials, website, and social media.
“If you are interested in working with a supplier that is committed in promoting you as the brand in your market, rather than themselves – please see why hundreds of the top retailers across North America partner with ASHI to become the premier jewelry brand in their market,” said Mr. Pandya.
For more information about the ASHI 2022 Holiday Marketing Program, contact your Regional ASHI sales representative, call 800-622-ASHI (2744) or visit ashidiamonds.com.
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