Stuller returned to the JCK Las Vegas Show to once again showcase its product and service solutions for jewelers in one 4,100 square foot booth. At the show, Stuller unveiled an impressive array of innovative new products and service solutions. Here are a few of the highlights:
New Product and Merchandising Initiatives
Jewelry
302® Fine Jewelry
Revamped in 2020, 302 Fine Jewelry was made to inspire self-purchasing customers to wear and share their stories with the world. These affordable, on-trend styles are the mementos women wear to signify who they are, where they’re going, and what they’ve done.
This brand offers jewelers several program benefits such as:
- Curated collections that are fresh and up-to-date with three new product releases every year.
- 302FineJewelry.com – A consumer website featuring all eight collections and allowing consumers to locate nearby 302 Fine Jewelry retailers.
- Robust marketing support through Stuller’s Marketing Asset Library, which includes beautiful photography, and expertly crafted social media posts sent via SMS.
- Stuller’s team of women have done the research to ensure 302 Fine Jewelry contains only relevant, on-trend styles. These designs are proven, long-term sellers – never fast fashion.
Holiday Pop-Up
With the holiday sneak peek, Stuller gathered their best-selling, trending styles that are positioned to fly off the shelves and get holiday selling started early – from colorful ring stacks to personalization, modern stud earrings, and much more.
Modern Brilliance® – Stuller’s Lab-Grown Diamond Jewelry Collection
From everyday essentials to on-trend statement pieces, Modern Brilliance provides a curated collection of bridal and fine jewelry set with lab-grown diamonds. This year, Stuller launched new styles, including multi-stone pieces such as three-stone engagement rings, three-stone to five-stone anniversary bands, and two-stone earrings and rings.
Permanent Jewelry
Permanent jewelry was a hit in the Stuller booth as the trend continues to spread across the globe, and they have all the essentials jewelers need to offer this service. Explore the full selection of everything you need: chain, arc welders, findings, displays, tools, and supplies at Stuller.com/PermanentJewelry.
Bridal
Designer Bridal Collection
The Designer Bridal Collection is a curated assortment of the top trending engagement ring designs. From intricate and stunning details to striking and chic styles, the engagement rings within this collection cater to the standout bride looking for a ring that is truly show-stopping. To see the full collection visit Stuller.com/DesignerBridal.
ever&ever® + CounterSketch ® + B9Creations
Create a one-of-a-kind shopping experience with the Complete Bridal Solution: ever&ever®, CounterSketch, and B9Creations. This combination allows jewelers to establish a personal connection with their customers by taking them on a custom design journey they will remember for years to come. Jewelers can work side-by-side with their customers to narrow down an ever&ever® prototype design and customize it in CounterSketch to meet their specifications. Then, with B9Creations 3D printing solutions, customers can try on 3D-printed pieces of their completed designs in under 30 minutes.
The Art of The Band®
Stuller’s select line features premium, machined wedding bands that stand out as works of art. Each one is built with precision and features striking designs and textures. Visit Stuller.com/ArtOfTheBand.
Diamonds and Gemstones
CanadaMark® Diamonds
Quality meets responsibility with these natural diamonds that are tracked through audited processes from origin to polished stones. CanadaMark Diamonds with reports include an authentication card documenting the mine of origin and more. To meet your customer’s needs, they offer a wide selection of qualities in a variety of shapes. CanadaMark melee can be tracked in batches and are available in two qualities ranging in sizes up to 0.25 carat.
New Diamond Products
Stuller brought lots of new diamond additions this year. Here are a few additions:
- Black Diamonds – To keep up with the trends, new shapes, such as marquise and emerald, have been added to Stuller’s black diamond assortment.
- GCAL 8X Ultimate Cut Grade Lab-Grown Diamonds – These achieve excellent (Ex) grades in all eight aspects of cut quality assessment: proportions, external symmetry, polish, optical brilliance, fire, scintillation, optical symmetry, and hearts & arrows.
Tools and Equipment
What’s new? Stuller had hundreds of hand tools, laser welders and diamond and gemstone testers that they use at the show for customers to demo. Here are few of the new additions and bestsellers to note from the show:
- Stuller Bur – Crafted with the stone setting process in mind, the new Stuller-designed bur makes it easy to cut precise angles. Manufactured exclusively by Dedeco® for Stuller.
- DualDraw® – DualDraw’s patented design evenly distributes downdraft across perforated surface and vented back. The removable side wings are hinged for increased capture efficiency. The DualDraw is great for removing harmful dust particles from breathing zones and eliminate cross contamination of adjacent processes and equipment.
- Orotig EVO X Laser Welder – Powered by 225 joules, the Orotig EVO X is the most commanding laser welder in the EVO series. This laser welder offers a variety of features that set it into a category of its own. This machine’s efficient cooling system and revolutionary operating system satisfy any need within the modern jewelry industry. It is recommended for medium jobs and is available from Stuller and B&D Sales.
Findings
Piece by Piece
Jewelers can create an interactive design experience for their customers using magnetic shanks and settings – all conveniently packaged in a small profile prototype selling system. In addition, five new expansion options have been added to provide more than 2,000 possible combinations. These include 12 new shank styles, with a collection of settings ranging from ½ carat to 3 carats in the most popular stone shapes, as well as birthstone expansions – the opportunities are endless with Piece by Piece.
Packaging and Displays
Stuller’s packaging and displays elevate the unboxing and display experience and easily display the latest jewelry trends. This year at JCK, Stuller promoted more than 50 new products with new collections as well as expansions of colors/fabrics.
Innovative Business Solutions
Software from Gemvision, a Stuller Company
CounterSketch® and B9Creations Core Series
This new integration allows jewelers to provide their customers with an interactive custom design experience by allowing them to work with a jeweler to design their perfect ring and then try on a non-castable resin sample of the design – all within the first visit. With this partnership, jewelers can increase their speed to market, maximize productivity, and serve customers faster.
Learn more at Stuller.com.
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