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Saban Onyx, one of the world’s leading manufacturers of fancy-shaped polished diamonds, is expanding its outreach to independent jewelers, providing them with unique and profitable fancy shaped diamond jewelry made in the USA.
Saban Diamonds (established in 1977) and Onyx Diamonds (established in 1987) merged to form the company in 2014 as a result of their success. Both enterprises are pioneers in the development of square and rectangular diamonds. Saban Onyx, a family-owned business with more than 80 years of combined experience, manufactures a variety of fancy shape diamonds to uniformly exceptional standards.
Saban Onyx specializes in fancy shapes, such as emerald, radiant, asscher, cushion, oval, pear, heart, and princess cuts, baguettes, and tapered baguettes, in sizes from 0.03 carat to 0.70 carat, colors D-I, and clarity grades VVS-SI.
Since 2014 the company has manufactured diamond jewelry in New York City. Partners Meir Saban and Or Dvash, both based in New York, exclaim, “We have a talented, young, and diverse team of in-house designers and jewelers who handcraft the finest diamond jewelry in 14K and 18K gold and platinum.”
Market Potential
Independent jewelers who partner with Saban Onyx benefit from the company’s history, expertise and global operations in fancy shape diamonds. Orders are delivered within just 10 to 14 days. The company provides a variety of memo programs and overnight memo support with large stock availability for jewelers to show products to their customers.
In addition, Saban Onyx offers jewelers custom design options, same-day CAD image support with price quotes, and diamond layouts. The majority of its designs can be set with lab-grown diamonds, but the company’s passion is natural mined diamonds.
Saban Onyx also has an in-house marketing team that provides live and rendered product photography, and social media and traditional marketing materials – all the tools and resources jewelers need to make the sale!
The company continuously conducts market research to develop distinctive diamond jewelry designs that consumers want. Among its most popular styles are eternity bands and half eternity rings with five, seven, or nine stones in all fancy shapes; bezel and prong set eternity bands; semi-set engagement rings; and unique diamond tennis bracelets, earrings and pendants in all fancy shapes.
Nick Hatia, senior managing director of Saban Onyx, notes that bezel-set designs in particular have been incredibly popular. Hatia, who joined the company in January 2023 to help expand the independent jeweler business, has 15 years of experience working with this retail group for companies such as Rosy Blue, EMD Diamonds and A.Jaffe. He recognizes the requirements of independent jewelers and how to assist in expanding their business.
Competitive Edge
As a fresh and fashionable alternative to the traditional round-cut diamonds, fancy shapes like emerald, oval, cushion, pear, and marquise diamonds are becoming increasingly popular in diamond jewelry.
According to Saban Onyx’s market research, one out of every three consumers choose fancy shape engagement rings and fashion jewelry, a trend that all independent jewelers should capitalize on. In fact, fancy shape diamond jewelry is trending on social media.
“Excellent cut fancy shapes are difficult to find, especially loose diamond layouts that Saban Onyx carries, giving jewelers who offer this category a competitive edge,” says Hatia. “Moreover, there are better profit margins in fancy shape diamonds than traditional round brilliant.”
Saban Onyx is a proud member of jewelry groups such as Continental Buying Group (CBG) and Jewelers Helping Jewelers (JHJ), as well as industry organizations, including the American Gem Society (AGS) and Responsible Jewellery Council (RJC). For additional details, visit www.sabanonyx.com.
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