Skip to main content

Jewelers Mutual® reveals results of Jewelry Self-Purchasing Survey

Reading Time: 3 minutes

(NEENAH, Wis.) – Jewelers Mutual® Group, the insurer and business solutions provider dedicated to protecting jewelry and jewelry businesses for 110 years, recently released insights into the world of consumers self-purchasing jewelry. A survey conducted by Jewelers Mutual to better understand the unique buying habits of self-purchasers found that holidays and birthdays are the most significant motivation for people to buy jewelry for themselves. These results illuminate the importance of nurturing self-celebration and prioritizing well-being and happiness during the holiday gift-giving season when self-care can be forgotten.

“Jewelry is so much more than metal and stone; it’s a symbol of independence and self-expression,” said Krystle Craycraft, Senior Vice President of Marketing and Digital at Jewelers Mutual. “As we continue our work to elevate the love of jewelry, these findings reinforce the significance of empowering individuals to treat themselves to beautiful and meaningful jewelry, regardless of the occasion.”

Additional research findings:

  • Popular Choices: Female self-purchasers are significantly more likely to purchase necklaces and earrings while males purchase watches.
  • Frequency of Self-Purchases: Half of respondents reported buying jewelry for themselves only once a year, indicating room for increased self-celebration.
  • Creating a Legacy: Passing on jewelry is important to self-purchasers. 96% of self-purchasers either plan to or are considering passing down their fine jewelry.
  • Jewelry Protection: The study revealed the need for more education around the importance of professional inspections. 39% of self-purchasers claimed they never have their fine jewelry inspected.

These survey insights inspire Jewelers Mutual to champion self-purchasing jewelry during the holidays and year-round. The insurer and trusted advisor is committed to safeguarding each piece of jewelry with the dedicated care and attention that comes from its 110 years of expertise, making Jewelers Mutual the preferred choice for over 1 million jewelry customers throughout the U.S. and Canada.

For more information about expert jewelry insurance, visit JewelersMutual.com.

The post Jewelers Mutual® reveals results of Jewelry Self-Purchasing Survey appeared first on Southern Jewelry News.



from Southern Jewelry News https://ift.tt/1OJ2Bkn
Labels:

Popular posts from this blog

Botswana’s ODC Halts All Rough Sales

Okavango Diamond Company (ODC) has halted all rough sales as global demand remains at record low levels. It says it has cancelled its November auction and may do likewise in December. “For the first time, we have had to build up inventory as we do not want to just irresponsibly release goods into a market […] The post Botswana’s ODC Halts All Rough Sales appeared first on The Jewelry Magazine . from The Jewelry Magazine https://ift.tt/ulKAeoZ
Read more

Furry Friends on the Job: Say hello to Ember of Jewelry Savers

Reading Time: < 1 minute Say hello to Ember! Ember is an adorable and spunky 2-year-old Shih Tzu. She works at Jewelry Savers in Wichita, Kansas. While not busy with her store greeter duties, Ember can often be found sleeping in one of her three different dog beds. She just loves a good tummy rub and is wonderful with children visitors. In addition to her greeter responsibilities she is a confident and elegant jewelry model. The entire staff at Jewelry Savers is grateful for Ember’s love and hard work. See all our Furry friends Do you have a furry friend that helps out in your store? Tell us about it and send a picture to  bill@southernjewelrynews.com . The post Furry Friends on the Job: Say hello to Ember of Jewelry Savers appeared first on Southern Jewelry News . from Southern Jewelry News https://ift.tt/aRmKvZy
Read more

The Story Behind the Stone: Metal Mashup

Reading Time: 6 minutes I have to confess I just learned about electrum when this topic crawled up on my radar. We love the wide range of jewelry metals today that give consumers tremendous options for creating the exact piece of their dreams. Metal alloys are some of the more exciting variations for imaginative jewelry designers to work with. These options better reflect the tastes of a client and help them to personalize their jewelry, making it truly unique to them. Brooch with a griffin, from the necropolis of Kameiros, Rhodes, c.  625–600 BC (Louvre). Natural Alloy One topic catching my eye at the moment is a rare and naturally occurring metal alloy – electrum. This word, electrum may be uncommon to modern society, but it’s a Latin word derived from the Greek electron mentioned in the Odyssey referring to a metallic substance consisting of gold alloyed with silver. Electrum was usually called white gold in antiquity. But more accurately it was described as pale gold since ...
Read more