Skip to main content

ASHI launches 2024 Bridal Marketing Program

Reading Time: 5 minutes

ASHI is thrilled to announce the launch its 2024 Bridal Marketing Program, designed to cater to modern trends while honoring classic elegance. This collection presents a harmonious mix of simple yet sophisticated designs, each crafted with meticulous attention by the skilled artisans at ASHI.

Celebrate love’s timeless moments with an array of new and reimagined jewelry pieces, offering a variety of options for couples to find their “Perfect Ring”. The emphasis this year is on individual expression, with couples preferring engagement rings that incorporate personal touches.

The 2024 Bridal Collection, showcased in the 28-page Bridal Book, features over 200 unique styles, including more than 100 refreshed designs. The collection spans contemporary, vintage, and classic designs, all demonstrating intricate craftsmanship.

ASHI is introducing two new programs as part of the 2024 Bridal Program: The Eternal Bridal Program and the Akari Collection. Both are part of ASHI’s Custom Bridal Program – allowing a range of options from customizing center shapes and sizes to varying metal and diamond quality options that ship within 4 weeks.

Mr. Pandya, partner at ASHI Diamonds, emphasizes the dedication to quality and innovation, stating: “Our collection not only showcases unique designs but also embodies our commitment to craftsmanship and detail. Our extensive marketing program allows our partners to reach new markets and engage effectively on social media platforms.”

The 2024 Bridal Program offers a comprehensive approach for retailers, including customization options for the Bridal Book, an in-stock program for quick delivery, and a variety of marketing tools and strategies. Retailers can personalize the Bridal Book with their store branding, customer engagement images, and more, making it a unique offering for their clientele.

Additionally, ASHI offers a range of marketing support, including advertising subsidies, digital assets, bridal sweepstakes, and free marketing visuals. These tools are designed to help retailers become the go-to bridal jewelry destination in their market.

2024 Bridal Collection Highlights:

  • Simplicity Meets Elegance: The collection focuses on simple, yet elegant designs, enhanced by subtle, sophisticated details.
  • Expert Craftsmanship: Each piece is handcrafted by skilled artisans, combining classic techniques with modern aesthetics.
  • Wide Range of Choices: The collection includes unique new designs, revamped classics, and best-selling favorites to ensure every bride finds her “Perfect Ring”.
  • Personalization Trend: Recognizing the trend towards personalization in engagement rings, the collection features updated takes on classic styles.
  • The 2024 Bridal Book: A comprehensive 28-page guide showcasing over 200 unique bridal styles, including over 100 reimagined designs. The book highlights contemporary, vintage, and classic bridal designs.

Retailer Support and Marketing Program:

  • Customizable Bridal Book: Personalize the Bridal Book with store logo, history, customer engagement images, and more.
  • In-Stock and 5-Day Preview Program: Features a no-obligation 5-day preview of styles, with most available for overnight delivery.
  • Extended Terms and Subsidies: Approved partners receive extended payment terms and a 4% advertising subsidy to offset marketing costs.
  • Digital Marketing Integration: Includes a state-of-the-art Digital Flipbook, which can be branded for retailers and allows consumers to easily view and order styles.
  • Free Marketing Resources: Access to a library of lifestyle and web-ready images and videos for use in various marketing channels.

Additional Features:

  • Global Bridal Sweepstakes: Offers a unique marketing opportunity to increase brand exposure and customer engagement.
  • Customization Options: Tailor the Bridal Book to include the retailer’s jewelry and watch brands, enhancing co-branding opportunities.
  • Comprehensive Marketing Support: ASHI provides television commercials, in-store marketing visuals, and other materials, all customizable and free of charge.

To learn more about ASHI and the 2024 Bridal Collection, call 800-622-ASHI (2744), reach out to your regional ASHI sales representative, or visit ashidiamonds.com.

The post ASHI launches 2024 Bridal Marketing Program appeared first on Southern Jewelry News.



from Southern Jewelry News https://ift.tt/Khrqd9A
Labels:

Popular posts from this blog

Botswana’s ODC Halts All Rough Sales

Okavango Diamond Company (ODC) has halted all rough sales as global demand remains at record low levels. It says it has cancelled its November auction and may do likewise in December. “For the first time, we have had to build up inventory as we do not want to just irresponsibly release goods into a market […] The post Botswana’s ODC Halts All Rough Sales appeared first on The Jewelry Magazine . from The Jewelry Magazine https://ift.tt/ulKAeoZ
Read more

Furry Friends on the Job: Say hello to Ember of Jewelry Savers

Reading Time: < 1 minute Say hello to Ember! Ember is an adorable and spunky 2-year-old Shih Tzu. She works at Jewelry Savers in Wichita, Kansas. While not busy with her store greeter duties, Ember can often be found sleeping in one of her three different dog beds. She just loves a good tummy rub and is wonderful with children visitors. In addition to her greeter responsibilities she is a confident and elegant jewelry model. The entire staff at Jewelry Savers is grateful for Ember’s love and hard work. See all our Furry friends Do you have a furry friend that helps out in your store? Tell us about it and send a picture to  bill@southernjewelrynews.com . The post Furry Friends on the Job: Say hello to Ember of Jewelry Savers appeared first on Southern Jewelry News . from Southern Jewelry News https://ift.tt/aRmKvZy
Read more

The Story Behind the Stone: Metal Mashup

Reading Time: 6 minutes I have to confess I just learned about electrum when this topic crawled up on my radar. We love the wide range of jewelry metals today that give consumers tremendous options for creating the exact piece of their dreams. Metal alloys are some of the more exciting variations for imaginative jewelry designers to work with. These options better reflect the tastes of a client and help them to personalize their jewelry, making it truly unique to them. Brooch with a griffin, from the necropolis of Kameiros, Rhodes, c.  625–600 BC (Louvre). Natural Alloy One topic catching my eye at the moment is a rare and naturally occurring metal alloy – electrum. This word, electrum may be uncommon to modern society, but it’s a Latin word derived from the Greek electron mentioned in the Odyssey referring to a metallic substance consisting of gold alloyed with silver. Electrum was usually called white gold in antiquity. But more accurately it was described as pale gold since ...
Read more