Dana Friedman of Petite G Jewelers, winner of the 4th annual William (Wag) Wagner Award for 2021. The Edge Retail Academy (ERA), a leading retail jewelry business consulting company, announced that Dana Friedman of Petite G Jewelers has been awarded the prestigious annual William (Wag) Wagner Business Excellence Award for 2021. Petite G Jewelers, a premier boutique jewelry store based in Indianapolis, specializes in carefully selected estate jewels, curated one-of-a-kind fashion pieces and bridal jewelry. David Brown, ERA President, commented, “Dana diligently embraced strategies and recommendations from her Edge Retail Academy Business Advisor that allowed her to increase sales by 31%, raise gross profit by 40% and even increase her gross margin by 3.3%.” Charleen Pfaff, Dana’s Edge Retail Academy Business Advisor, added, “Petite G focused on inventory management; the store achieved its optimum inventory level, including reducing aged inventory by $120,000.” Friedman noted, “In
