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Ep 63 – How to Successfully Rebrand Your Jewelry Store with Jo & Co.

How to Successfully Rebrand Your Jewelry Store with Jo & Co.Reading Time: 2 minutes

Welcome to Pearls of Wisdom Podcast! In this episode, you’ll learn about jewelry rebranding with our special guest Joanna Gruver, the owner of Jo & Co., formerly Haywoods Jewelers. So if you ever have thought about changing your business’s identity, Joanna is here to share her insights from her rebranding journey. 

In this episode, she reflects on the beautiful transformation of Haywood’s Jewelers, from its humble beginnings in 2004 to its recent rebranding as Jo & Co. Jewelers in 2023 — thanks to their commitment to quality, service, and community engagement. 

But what were the reasons behind their rebranding? It’s public knowledge but Joanna will still share the details here. 

For business owners considering rebranding, she shares the importance of knowing when is the right time for a rebrand. To better give an idea of how to do it, she recalls their journey, from selecting a new name and logo to updating the overall brand image all while staying true to their identity. 

And don’t forget to involve your team in the process. Valuing their input can bring them pride and strengthen the new company’s foundation. 

But your very main step in rebranding is research. Joanna urges everyone to explore other brands and seek guidance from professionals in the same field. 

There were challenges during the process but Jo & Co were able to overcome them. Learn from their experiences of the ups and downs of giving a beloved jewelry store a fresh look. 

If you’re considering a rebrand for your store or just curious about the behind-the-scenes action, this episode is for you. Experience is the greatest teacher and Joanna generously shares what she’s learned to bring Jo & Co to where it stands today. It’s your chance to learn from her. Don’t miss out! 

The post Ep 63 – How to Successfully Rebrand Your Jewelry Store with Jo & Co. appeared first on Southern Jewelry News.



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