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Plumb Club September podcasts discuss staying relevant to evolving consumer expectations

Reading Time: 4 minutes

(NEW YORK) – Change is universally the one constant facing business. New innovations, changing climates, shifting economies all ensure that the buying consumer has different needs and different expectations than they had only a short time ago.

The Plumb Club podcasts for September have now been posted. Both provide retailers with an understanding of various factors impacting the jewelry industry, and each provides strategies and tips to help a retailer adapt to these changes, remain relevant to the consumer and claim a leadership position in their market. These podcasts, and an extensive library of other topics, are available in the listening area of the Jewelers Resource Center.

How to Optimize Your Digital Marketing: Digital marketing is now the most important way to drive consumer traffic and jewelry sales. On behalf of Plumb Club Member EMA Jewelry, Cheryl Kremkow speaks with Eric Samson of Group 8A, a New York-based agency that specializes in data-driven online marketing. He shares effective strategies and actionable tips for maximizing reach and getting the most return for the marketing budget. EMA Jewelry is a leading manufacturer of quality gemstone and diamond jewelry at a variety of price-points that offers great value and high inventory turns. EMA has a lot of experience helping its retail customers sell more jewelry online, including handling their ecommerce merchandising and fulfillment.

The Next Generation: Innovations, Politics and Emerging Markets: There are many elements shaping the jewelry industry today. Technological innovations, political and economic climates, as well as a number of emerging markets. In this podcast, key personnel from Plumb Club Member, KGS Jewels, explore the elements that are creating an impact on the industry. They provide an understanding of how these factors are creating shifts and  suggest several strategies to help retailers stay ahead of the trends, meet evolving consumer expectations and position themselves as leaders in their particular market. KGS Jewels, established in 1998, is a family-owned and operated diamond and jewelry manufacturing company with a global presence in the jewelry industry.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available in the “Listen” area at the Jewelers Resource Center or on The Plumb Club website under “Resources”.

The post Plumb Club September podcasts discuss staying relevant to evolving consumer expectations appeared first on Southern Jewelry News.



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