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(NEW YORK) – The Plumb Club’s March podcasts provide retailers with expert thinking and insight on ways to differentiate their brands from others in the market and deliver on their brand promise. Additionally, profitable categories are highlighted as a means to fulfill existing consumer desire, augment sales and ensure that the retailer’s brand remains top of mind with customers long after a purchase is made.
Sweating The Small Stuff
These days, customers are bombarded with numerous brands competing for their attention – and for their shopping dollars. However, although many brands will grab a customer’s attention, not all brands will deliver on their own marketing promise. Even fewer brands will be able to provide a compelling and comforting customer experience. Darrell King of Gunther Mele Packaging explains how everything a customer experiences in your store is an opportunity to tell a unique brand story that can set a store apart and instill trust in the mind of a customer, who needs to know they are making the correct purchase decision. He provides numerous insights on how to buff up a brand’s perception.
How to Optimize Your After-Care Category:
There are a variety of ways a retailer can stand out from competition, grow customer loyalty and increase add-on sales. An easy, and often underestimated, category that can provide all three is the addition of “jewelry care”, a need every customer has as soon as they make any jewelry purchase. Kristie Nicolosi and Pam Waclawski of The Kingswood Company discuss the consumer desire for jewelry cleaners, what customers are looking for, and the many ways a retailer may not realize how the category can benefit their business, add to sales, and halo their store’s perception.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous learning opportunities, are available on The Plumb Club website under the “Resources” tab https://plumbclub.com/resources/plumbclubpodcasts/.
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