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Jewelry Store Marketers Announces Acquisition of Southern Jewelry News and Mid-America Jewelry News

PR Image 350x250 1 Jewelry Store Marketers Announces Acquisition of Southern Jewelry News and Mid-America Jewelry NewsReading Time: 4 minutes
PR Image 250x150 1 Jewelry Store Marketers Announces Acquisition of Southern Jewelry News and Mid-America Jewelry News

(North Jersey, NJ) – Jewelry Store Marketers (JSM), a digital marketing agency dedicated exclusively to the jewelry industry, is proud to announce the official acquisition of Southern Jewelry News (SJN) and Mid-America Jewelry News (MAJN) trade publications in the jewelry sector. The acquisition marks a significant milestone for both organizations and signals the beginning of a new era in jewelry industry media and marketing support.

For more than 37 years, Southern Jewelry News has served as a trusted source of education, commentary, industry updates, and human stories that resonate deeply with jewelry business owners and professionals. Under the stewardship of former owners Bill Newnam and Chris Smith, SJN has built a reputation for integrity, reliability, and connection within the jewelry marketplace.

As they move into retirement, Newnam and Smith selected Guy Pineda, CEO of Jewelry Store Marketers, as the new owner and leader to continue their legacy.

A Natural Fit from Years of Collaboration

Jewelry Store Marketers and Southern Jewelry News have shared a strong professional relationship over the past four years, collaborating on SJN website improvements and co-producing the Pearls of Wisdom jewelry podcast. The podcast, now featuring over 100 episodes, spotlights leading voices in the jewelry world and has become a respected source of discussion and insight across the industry.

JSM’s role in shaping SJN’s digital footprint and engagement strategy made the acquisition a seamless next step.

Guy Pineda’s Vision for the Future

As the new owner, Guy Pineda will continue to serve as CEO of both Jewelry Store Marketers and Southern Jewelry News. His plan is rooted in honoring the publication’s legacy while evolving its role in the modern media landscape.

Initial strategic plans include:

  • Quarterly Print Editions to maintain the publication’s heritage and tactile industry presence.
  • A Strong Digital Expansion, including:
    • Increased web publishing and article variety.
    • Optimize the website for Organic Search and AI Search.
    • Introduce new content sections and ad formats.
  • Greater Engagement at Industry Events, trade shows, and regional industry groups..
  • Continued growth of the Pearls of Wisdom jewelry podcast with a new format and discussion themes.

Supporting Jewelers for the Next Generation

Jewelry Store Marketers and Southern Jewelry News have united with a clear mission: to support our loyal readers and followers—jewelry retailers, designers, manufacturers, and service providers. Guy, the JSM team, along with the sales and operational support from Elesa Dillon and Martha Osswald aim to maintain the heart and soul of SJN while improving operations, relevant content, new opportunities, and educational opportunities. 

About Jewelry Store Marketers (JSM)

Jewelry Store Marketers is a full-service digital marketing agency specializing in helping independent jewelry retailers, designers, and industry service providers grow their businesses. Through services such as website development, SEO, social media management, paid advertising, email marketing, and branding, JSM has supported jewelry businesses across the United States in driving both in-store and online revenue.

About Southern Jewelry News (SJN)

Founded in 1988, Southern Jewelry News is one of the longest-running and most respected jewelry trade publications in the United States. The publication provides industry news, business guidance, success stories, and sector insights for jewelry retailers and professionals throughout the Southern and Midwestern U.S., including through its sister publication, Mid-America Jewelry News.

The post Jewelry Store Marketers Announces Acquisition of Southern Jewelry News and Mid-America Jewelry News appeared first on Southern Jewelry News.



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