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Free Webinar – Build Sales Growth By Telling The Story Of Natural Diamonds

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Key takeaways

• The Plumb Club is hosting a free virtual retail-learning webinar titled “Build Sales Growth by Telling the Story of Natural Diamonds” on Thursday, June 18th at 1 pm (EDT).

• Presented by Mahiar Borhanjoo of the De Beers Group, the session will focus on how responsible diamond mining and purpose-driven storytelling can reshape consumer perceptions and grow sales.

• Attendees will gain tangible real-world stories, insights into the cultural relevance of natural diamonds, and practical methods to build deeper consumer trust.

(NEW YORK) – The Plumb Club is pleased to provide a retail-learning opportunity offered by Tracr and presented by Mahiar Borhanjoo, Chief Commercial Officer of the De Beers Group. The virtual event is free for the entire jewelry industry and will be held on Thursday, June 18th at 1 pm (EDT), via the registration link at the bottom of this release. 

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Today, more than ever, consumers want to feel that their purchases reflect their values and beliefs. They want to know about the origin of the pieces they buy, as well as the paths those pieces took to market. Providing these elements can grow your diamond sales.

In this webinar, titled “Build Sales Growth by Telling the Story of Natural Diamonds”, attending retailers will learn of the positive impact of responsible natural diamond mining, including its contribution to conservation initiatives, economic development, and long-term sustainability. Additionally, they will gain insight into how these positive stories are reshaping consumer perceptions of natural diamonds and creating new opportunities for retailers to connect with customers through purpose-driven storytelling, authenticity, and emotional value. 

Attendees will walk away with: 

  • Tangible examples of real-world stories they can confidently share with consumers at the counter. 
  • Insight into the evolving desirability of natural diamonds and how origin, impact, and authenticity are strengthening cultural relevance.
  • Practical ways to build deeper consumer trust and create more meaningful customer conversations that support long-term sales growth.

Mahiar Borhanjoo: With over 20 years of global leadership across luxury, technology, and financial services, Borhanjoo has led transformative initiatives in the diamond industry. At De Beers, he has headed global rough diamonds sales. He has also worked closely with luxury brands and independent retailers to modernize supply chains and enhance in-store experiences through technology. He is known for his motivational leadership, cross-cultural team building, and commitment to sustainable industry growth. 

Don’t miss this opportunity to learn what triggers today’s consumer to purchase a diamond. Register now, using this link, and don’t miss out on this important information to help you do business. Click here: https://plumbclub.com/events/webinar-build-sales-growth-by-telling-the-story-of-natural-diamonds/

About The Plumb Club

Founded in 1983 by a small group of distinguished manufacturers as a social club, The Plumb Club has evolved into one of the jewelry industry’s leading supplier organizations. Today, The Plumb Club is a unique coalition of leading, responsible, and important suppliers spanning all facets of the jewelry, diamond, and watch industries. The purpose of the organization is to connect its members and their customers and help shape the future of the jewelry industry. The Plumb Club’s membership accounts for a significant percentage of the domestic fine jewelry market.

The post Free Webinar – Build Sales Growth By Telling The Story Of Natural Diamonds appeared first on Southern Jewelry News.



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