Skip to main content

When the audacity of Haute Horlogerie meets the glamour of Monaco, Franck Muller sets the stage for an extraordinary evening in the Principality, alongside its longstanding partner Zegg & Cerlati

FRANCK MULLER GENEVEReading Time: 9 minutes
Key takeaways

• Franck Muller partnered with Zegg & Cerlati to host an exclusive Haute Horlogerie event at the Place du Casino in Monaco.

• The evening featured the world premiere public unveiling of the new Imperium 37mm Ladies’ and Jewellery watch collections.

• Guests enjoyed live craft demonstrations by master watchmakers and dial specialists, celebrating over twenty years of partnership.

content image 1

Taking center stage, the new Imperium 37mm Ladies and Jewellery collections make a dazzling debut—a spectacular international premier in Monaco, celebrating a bold new expression of glamour, unmistakably Franck Muller.

content image 2

What an extraordinary evening! In the heart of the Principality, on Monaco’s iconic Place du Casino, Franck Muller and its longstanding partner of over twenty years, Zegg & Cerlati, joined forces to create a spectacular celebration of the brand’s spirit, bringing together exceptional watchmaking creations, captivating demonstrations of craftsmanship, exclusive discoveries and memorable moments of conviviality in an atmosphere of elegance and celebration. 

Friends of the brand, esteemed clients, collectors and distinguished guests gathered for this exceptional occasion, hosted in the presence of Mrs Tina Zegg and Nicholas Rudaz, CEO of Franck Muller. The evening marked an exciting new chapter for Franck Muller in the Principality, with Zegg & Cerlati transforming The One boutique into an exclusive showcase dedicated entirely to the world of Franck Muller.

Franck Muller. The Pioneer of Contemporary Independent Haute Horlogerie. 

The first independent watchmaker to transform his creations into a globally renowned brand, Franck Muller ushered in a new era in the history of Haute Horlogerie.

content image 3
content image 4

Visionary! Daring! Uncompromisingly creative! And extraordinarily talented! Franck Muller established a unique watchmaking signature, turning his name into more than a name: a global brand celebrated worldwide for its pioneering spirit, extraordinary complications, and boundless creativity. “Primus Inter Pares” — first among equals — Franck Muller stands today as the foremost independent brand of contemporary Haute Horlogerie, embodying a fiercely independent spirit, uncompromising excellence and an audacity that continually pushes the boundaries of what is possible. 

Need we be reminded that Franck Muller has written some of the most remarkable chapters in the history of grand complications, achieving numerous world firsts along the way? The legendary Aeternitas Mega, still regarded as the world’s most complicated wristwatch, with its 36 complications and 1,483 components. The world’s first triaxial tourbillon. The spectacular Giga Tourbillon, featuring an extraordinary cage measuring over 20 mm in diameter. And the world’s fastest tourbillon, completing a full rotation in just 5 seconds, compared with the traditional 60 seconds. These extraordinary achievements reflect a singular vision of watchmaking shared by every team across Franck Muller, where innovation, creativity, and audacity drive the brand’s continuous evolution.

Today, this philosophy inspires nearly 1,000 employees in Switzerland and worldwide, all contributing to preserving and advancing exceptional watchmaking expertise. From movement conception and the development of the most sophisticated complications to the manufacturing of cases and bracelets, Franck Muller masters virtually every essential stage of creation and production in-house. Built over more than three decades, this remarkable level of vertical integration — a rarity in the world of Haute Horlogerie — gives Franck Muller the creative freedom and technical independence that define its unique identity—an extraordinary legacy of innovation. 

An uncompromising commitment to independence. And an enduring passion for reinventing the art of Haute Horlogerie.

Imperium 37mm: A Bold New Expression of Franck Muller’s Creativity
A Spectacular World Premiere Unveiled in Monaco.

content image 5

Among the evening’s highlights, guests were invited to discover the new Imperium collection, launched earlier this year and heralding an exciting new chapter in Franck Muller’s creative journey. 

With its entirely new case shape, Imperium introduces a distinctive aesthetic identity while remaining true to the audacity, character and sophistication that define the brand. Designed for both men and women, the collection perfectly illustrates Franck Muller’s remarkable ability to reinvent the codes of contemporary watchmaking and explore new expressions of its creative universe. 

The Monaco event was marked by the first-ever public unveiling of the Imperium 37 mm Ladies’ and Jewellery creations, offering the many distinguished guests gathered for this exceptional evening the privilege of being among the first to discover these exclusive creations. 

Combining a distinctive silhouette with elegance and exquisite jewelry craftsmanship, these new feminine interpretations immediately captured guests’ attention and admiration. A remarkable debut, reaffirming Franck Muller’s determination to continuously explore new shapes, new aesthetic territories and bold new expressions of Haute Horlogerie.

content image 6

An Exclusive Journey into the Heart of Franck Muller’s Watchmaking Expertise

Beyond discovering its collections, the evening offered guests a fascinating behind-the-scenes glimpse into Haute Horlogerie, with live demonstrations showcasing the exceptional craftsmanship and expertise of Franck Muller’s artisans. 

A master watchmaker shared the secrets of precision mechanics, revealing the extraordinary complexity and ingenuity behind the brand’s movements. Alongside him, a dial-making specialist demonstrated the remarkable finesse of his craft, highlighting the meticulous attention devoted to every detail, finish and aesthetic element of each creation. 

These privileged encounters brought an authentic, deeply human dimension to the celebration, letting guests experience firsthand the passion, dedication, and technical mastery that drive Franck Muller’s teams, while discovering the exceptional richness of a watchmaking tradition conceived and developed entirely in Switzerland.

content image 7

A Dazzling Celebration Where Haute Horlogerie Meets the Art of Living 

True to its creative spirit and passion for extraordinary experiences, Franck Muller orchestrated an evening where guests discovered exceptional timepieces, accompanied by captivating entertainment and the pleasure of shared moments. 

Enchanting live performances by a harpist and a violinist set the evening’s rhythm, adding an exquisite touch of grace and poetry to the celebration. In a warm yet sophisticated atmosphere, guests also enjoyed a sumptuous gourmet buffet, extending the experience with fine dining and the art of hospitality. 

From live music and exclusive discoveries to personal encounters with master artisans and exceptional culinary experiences, every detail was carefully imagined to create a truly memorable occasion, perfectly reflecting the Franck Muller universe: bold, generous, sophisticated and above all, driven by emotion. 

A New Chapter for Franck Muller in the Heart of the Principality 

For one exceptional evening, the Monaco boutique became an exclusive showcase of Franck Muller’s universe, offering guests an immersive experience at the heart of one of the world’s most iconic destinations for luxury and the international art of living. 

The celebration also paid tribute to the exceptional relationship between Franck Muller and Zegg & Cerlati, whose partnership has flourished for more than twenty years, united by a shared passion for Haute Horlogerie, outstanding service and close relationships with collectors. 

In the presence of Nicholas Rudaz and Tina Zegg, the many distinguished guests enjoyed an unforgettable evening of discovery, elegance and conviviality. 

Bringing together an extraordinary watchmaking heritage, spectacular innovations and exciting new creations, Franck Muller once again demonstrated its unique ability to transform Haute Horlogerie into a living, surprising and deeply emotional experience. This latest milestone further enriches Franck Muller’s longstanding relationship with Zegg & Cerlati, reaffirming the strength of their exceptional partnership and their shared ambition to elevate the maison’s visibility and prestige in Monaco and beyond. 

The post When the audacity of Haute Horlogerie meets the glamour of Monaco, Franck Muller sets the stage for an extraordinary evening in the Principality, alongside its longstanding partner Zegg & Cerlati appeared first on Southern Jewelry News.



from Southern Jewelry News https://ift.tt/cLxesMo
Labels:

Popular posts from this blog

IDCA honors Ben Bridge Jewelers, Savji Dholakia, Brilliant Earth and others at its Annual Awards Night

The Indian Diamond & Colorstone Association (IDCA), a New York-based association of jewelers, diamantaires and colored stone dealers hosted its 38th Annual Awards Night on June 11th, 2022 at the Venetian Hotel during the JCK Las Vegas Show. IDCA President, Rajeev Pandya opened the evening saying it was a distinct pleasure to honor the finest from our industry for their exceptional contribution to the jewelry industry. IDCA is a premier industry organization that plays an active and vital role within the industry and with other trade organizations, he added. IDCA members and their affiliated companies generate over $10 billion in diamond, color stone, and jewelry sales globally, contributing to the success of the jewelry industry in the United States and around the world. It is IDCA’s mission to raise awareness of how their members contribute to this success. Mr. Pandya congratulated IDCA members on their outstanding achievements over the decades and urged the next generation to ...
Read more

Elongated Diamond Shapes Are Taking Over Jewelry

Reading Time: 9 minutes Key takeaways • Elongated diamond shapes like ovals, marquise, pears, baguettes, cushions, and radiants are dominating consumer demand and shifting retailer buying patterns away from traditional round cuts. • These shapes provide strong finger coverage and create the optical illusion of a larger stone face-up compared to round diamonds of the same carat weight. • The trend is significantly accelerated by the accessibility of lab-created diamonds, allowing buyers to select larger proportions and higher carat weights. For decades, the round brilliant diamond remained the undisputed leader of jewelry. It was the traditional standard for engagement rings, bridal jewelry, and many fine jewelry collections, prized for its timelessness and unmatched brilliance. But over the last several years, the market has undergone a dramatic transformation. Today, elongated diamond cuts, particularly oval, marquise, pear, baguette, and elongated cushion and radiant c...
Read more

The Retailer’s Perspective: It’s Showtime (Again)!

I just got home from the Atlanta Jewelry Show, and thought I’d share some thoughts and discoveries with everyone from the show. Here’s what you missed if you haven’t been to a trade show in a while. First and foremost… They are fun! The really cool thing about a trade show is the interaction with your longtime friends and business associates. I’ve got friends in this business that I’ve known for 43 years. Many of those friends I’ve only seen face-to-face 43 times – always at a trade show . A jewelry trade show is a hands-on experience. Most days I’m at the point that I don’t want to look at another piece of jewelry on a phone or computer screen. I don’t care how many pics you take, and how many angles you shoot it from, you never really capture the essence of the piece. Being real jewelers , we know the only way to evaluate, and assess, a piece’s true quality and workmanship is to hold it in our hands. A jewelry trade show is a full blown, hands-on, experience. We’ve all bought jew...
Read more