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Key takeaways
• World Watch Day returns on October 10, 2026, for its second edition under the theme “Time as Living Heritage”.
• The program features over 55 events worldwide, including exhibitions, talks, workshops, and museum activities.
• Participants globally are encouraged to share a wrist shot on social media at 10:10 using the hashtag #WorldWatchDay.

Join the celebration and share your own posts, photos and stories about your love of watches!
Worldwide, with 55+ events and initiatives, World Watch Day brings together watch enthusiasts, brands, collectors, and professionals to celebrate the art of watchmaking.
Following the success of its inaugural edition, which reached more than six million people worldwide, World Watch Day returns on October 10, 2026, for a second international celebration of watchmaking culture, craftsmanship and the passing on of knowledge and skills.
Under the theme “Time as Living Heritage”, the 2026 edition will explore how horological heritage continues to evolve through craftsmanship, knowledge and creativity, and how it is passed on. World Watch Day brings together museums, watchmakers, manufacturers, schools, cultural institutions, collectors, media, and enthusiasts around a common ambition: to celebrate the cultural, technical, scientific, and artistic dimensions of watchmaking and share them with the widest possible audience.
Taking place across several countries, the 2026 program will include exhibitions, talks, workshops, educational initiatives, museum activities, artistic commissions and digital projects. Together, they reflect the many ways watchmaking heritage is preserved, reinterpreted, and passed on.
At 10:10 on World Watch Day, watch lovers, brands, museums, media, retailers, clubs, and institutions worldwide are invited to share a wrist shot and encourage their communities to join in using the #WorldWatchDay hashtag.





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