USA Jewelry Shop

Reading Time: 3 minutes No matter what the world brings, people continue to invest in what matters most: their loved ones. As we enter a busy holiday season, shoppers are more eager than ever to celebrate with something meaningful and lasting. That’s why they’re choosing timeless luxury—diamonds and fine jewelry. 3 Ways to Drive More Sales This Holiday Season Before anything else, the most powerful step you can take is adding a  virtual diamond inventory  to your website. Today’s shoppers begin their journey online—and many complete it there. Diamond Hunt , GN Diamond’s white-label online diamond listing and search tool, lets you showcase a complete diamond inventory with  your branding ,  your pricing , and  your markups . Customers enjoy 360° imagery, light performance analysis, Gemprint ID, and GIA certification—all at their fingertips. With your online inventory in place, use these strategies to boost sales: 1. Use the Added Value of GN’s Diamond ...

Reading Time: 2 minutes (Singapore) – The next World Diamond Congress, a joint assembly of the World Federation of Diamond Bourses (WFDB) and the International Diamond Manufacturers Association (IDMA), will be held July 12-15, 2026, at the Sands Expo & Convention Centre. “We are excited to hold this pivotal industry gathering once again in Singapore,” Fabio Cascapera, President of the Diamond Exchange of Singapore (DES), and Chairman of the WDC 2026 Organising Committee, said. “Since the 1988 World Diamond Congress held in Singapore 37 years ago, our industry has gone through a myriad of developments and transformations, but one thing has not changed: diamonds remain one of the top luxury products desired and cherished by consumers of all cultural backgrounds and ages,” he stated. “During the past few decades, the pan-Asian consumer markets have blossomed, making diamonds, coloured gemstones, and gem-set jewellery highly desired by the middle classes. The growing demand ...

Reading Time: 7 minutes In today’s competitive marketplace, customers are more informed, more discerning, and more empowered than ever before. With countless options at their fingertips, people won’t spend their hard-earned money unless they feel confident they’re receiving real value in return. At the core of every successful sale is one critical concept: perceived value . It’s not just about the price tag. It’s about the exchange —and more importantly, how the customer feels about the exchange. Fair Exchange Is the Baseline—Not the Goal Many sales professionals assume that offering a product at a reasonable price is enough. But “fair” is just the starting point. Fair exchange means the customer feels they got what they paid for. That might close the sale, but it won’t inspire loyalty, word-of-mouth referrals, or long-term trust. Customers don’t just want a fair deal. They want to feel appreciated. They want to feel smart about their purchase. And they want to feel like the b...

Reading Time: 3 minutes Every year, the 24KT Club of the Southeast presents the Jeweler of the Year awards to a deserving Retail Jeweler. The award is presented at the Club’s black tie gala, which is held during the August Atlanta Jewelry Show on Saturday evening at the Atlanta  Country Club. This year, it was attended by 200 guests and club members. This summer banquet is always a spectacular night, and this year was no exception. While several scholarships are awarded at the banquet, the grand award is the Jeweler of the Year. This year’s well-deserving winner was Carroll Little from Little’s Jewelers, Corinth, MS, Tupelo, MS, and Jackson, TN.  For over 75 years, Little’s Jewelers has been a southern tradition dedicated to excellent service and outstanding quality. What began as a small store with only four counters in downtown Corinth has evolved into the area’s leading jeweler. Currently serving three locations, Little’s Jewelers has maintained a family-run atmo...

Reading Time: 6 minutes (NEW YORK) — Freeman’s is proud to present its final Important Jewelry sale of 2025, a live auction on December 11 at its Upper East Side gallery in New York City. The end-of-year sale offers an exceptional selection of jewels, including superb diamonds, rare Burmese sapphires, vivid Colombian emeralds, and extraordinary designs by Graff, Bulgari, JAR, Cartier, and Van Cleef & Arpels. A major highlight is The Dayle Haddon Collection , a remarkable assembly of elegant, iconic, and deeply personal pieces from the international model, actress, activist, and author. Spanning decades of Haddon’s life and career, the collection reflects her refined aesthetic and global influence, making it one of the most compelling offerings of the season. From left to right: Lot 140 | ANDRÉ VASSORT FOR M. GERARD, UNHEATED BURMESE SAPPHIRE, DIAMOND, AND YELLOW GOLD BRACELET | Estimate: $40,000 – 60,000 Lot 131 | AN IMPORTANT DIAMOND AND PLATINUM RING | Estimate: $15...

Reading Time: 7 minutes (WASHINGTON) , – A record 202.9 million consumers shopped during the five-day holiday weekend from Thanksgiving Day through Cyber Monday, according to the annual consumer survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 197 million shoppers last year and surpasses the previous record of 200.4 million set in 2023. The total also exceeds NRF’s initial expectations of 186.9 million shoppers over the holiday weekend. “Thanksgiving weekend is an important time for families and friends to come together, and holiday shopping plays a key role in that shared experience,” said NRF President and CEO Matthew Shay. “This year’s record turnout reflects a highly engaged consumer who is focused on value, responds to compelling promotions, and seizes upon the opportunity to make the winter holidays special and meaningful.” Consumers turned out both in-store and online throughout the five days. A total ...

Reading Time: 2 minutes In 2004, the USGI (formerly the ISG) was the first gemology education organization to fully utilize the internet to provide professional-quality gemology education around the world. Over the years, we have been at the forefront of technology to help us reach students in remote locations not serviced by other educational institutions, provide assistance to U.S. Soldiers at the various Forward Operating Bases of the Coalition Forces in Afghanistan, and compete as a small private school in a world of multi-million-dollar organizations. Just as we lead the way in gemology education technology, we also foresee the general demise of the major gemological labs in their current form based on the developments in Artificial Intelligence. Over the past century, major gemological laboratories have played a crucial role in the gemstone industry. These institutions—such as the Gemological Institute of America (GIA), the American Gem Society (AGS), and others—have...