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The Plumb Club November podcasts focus on buying smarter and selling more often

plumb clup logo 40 years cover The Plumb Club November podcasts focus on buying smarter and selling more oftenReading Time: 3 minutes

PC cover The Plumb Club November podcasts focus on buying smarter and selling more often(NEW YORK) – November continues The Plumb Club’s educational podcasts geared at helping retailers with education, ideas and tips on business. Two new podcasts have been added to the learning library. The new podcasts focus on two sectors that have profound impact on a retailer’s business – how to deal with the changing gold market by understanding customer perception and trends, and leveraging the many gifting opportunities for jewelry beyond the bridal customer. These podcasts are delivered by experts in the industry.

This month’s additions are:

PC gold The Plumb Club November podcasts focus on buying smarter and selling more oftenNavigating Today’s Gold Market

Gold! One of the industry’s core products, the object of legend and myth has been rising in price for some time. How can a retailer successfully navigate this essential product during changing times? Phillip Maroof, vice president of Royal Chain discusses the gold market, gold’s incredible history, as well as the gold situation today. He speaks about consumer perception and trends in gold product and provides retailers with ideas on buying smarter. Royal Chain is a third-generation, family-owned company located in the heart of NYC. The company is committed to the success of the jewelry industry and its family of retailers.

PC bridal The Plumb Club November podcasts focus on buying smarter and selling more oftenGifting Opportunities Beyond Bridal

Although many retailers focus on the bridal category, the year holds a variety of opportunities for jewelry gifting that can be taken advantage of to grow profits and long-term clients. Amish Shah of ALTR takes the listener through the many gifting opportunities and how these interactions can improve the lifetime of a customer. He demonstrates how to create value and how to express it. Additionally, he provides insights into the importance of personalization and consumer experiences, both online and in store. ALTR is a vertically aligned company with a global presence spanning across 35 countries.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available in the “Listen” area at the Jewelers Resource Center or on The Plumb Club website under “Resources”.

The post The Plumb Club November podcasts focus on buying smarter and selling more often appeared first on Southern Jewelry News.



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