Reading Time: 3 minutes
Key takeaways
• GN Diamond reported strong demand for natural diamonds at JCK Las Vegas 2026, with round diamonds leading at 62% of the market and oval shapes following in second place.
• Fancy and elongated shapes like pear, marquise, emerald, and radiant cuts are gaining popularity due to their modern aesthetic and visual size advantages.
• Retailers are showing renewed confidence in the natural diamond category, driven by consumer interest in heritage, rarity, and long-term value for the second half of 2026.
(PHILADELPHIA) – GN Diamond reports strong demand for natural diamonds at JCK Las Vegas 2026, with elongated and fancy shapes emerging as standout performers across the show floor.

While round diamonds continue to lead overall sales, accounting for approximately 62% of the market, oval shapes are maintaining a strong second-place position. Pear, marquise, emerald, elongated cushion, and radiant cuts are also seeing notable gains in popularity, driven by their visual size advantage, distinctive appeal, and modern aesthetic.
According to GN Diamond, one of the nation’s leading wholesale diamond companies, retailers are showing renewed confidence in natural diamonds and are actively seeking inventory that reflects current consumer preferences. In addition to shape trends, warmer diamond hues are also gaining momentum in the natural diamond market.
“As retailers continue to respond to changing consumer demand, we are encouraged to see strong interest in natural diamonds from stores across the country,” said Asaf Herskovitz, CEO of GN Diamond. “JCK remains an important global event for the jewelry industry, and we are seeing buyers invest in natural diamonds in a wide range of shapes, sizes, and finished jewelry designs.”
Classic diamond jewelry continues to perform well this season, including diamond stud earrings, tennis bracelets, and necklaces. GN Diamond also notes increasing interest in oval-shaped pendants and rings featuring east-west settings, bezel settings, and other fresh design elements that offer a modern update to timeless categories.
Whether attending JCK or following the show from afar, retailers and wholesalers alike are energized by the continued strength of the natural diamond category. As the market emphasizes emotional significance, heritage, rarity, and long-term value, GN Diamond believes the second half of 2026 is positioned to deliver meaningful momentum for the jewelry industry.
For more information about natural diamond trends and inventory opportunities, contact GN Diamond at gndiamond.com or sales@gndiamond.com.
The post GN Diamond Highlights Strong Natural Diamond Momentum At JCK Las Vegas 2026 appeared first on Southern Jewelry News.
from Southern Jewelry News https://ift.tt/JKviDmf