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From Defense To Offense: Winning The Consumer Conversation In The Last 18 Inches

41st World Diamond CongressReading Time: 3 minutes
Key takeaways

• The 41st World Diamond Congress will feature a panel focused on shifting the industry from a defensive stance to an offensive one by improving consumer engagement at the retail level.

• The session aims to bridge the communication gap between industry experts and consumers by translating complex diamond concepts into compelling, human-scale stories.

• Experts will demonstrate how AI, digital platforms, and educational tools can be leveraged to deliver consistent and persuasive messaging to the next generation of natural diamond buyers.

(SINGAPORE) – Initiated and organized by the International Diamond Manufacturers Association, the 41st World Diamond Congress will feature a panel discussion entitled FROM DEFENSE TO OFFENSE: Winning the Consumer Conversation in the Last 18 Inches, with John Pollard, Senior Director of Education, the International Gemmological Institute; Jacques Voorhees, Innovator in AI Tools for E-Commerce; Author and Adventurer, Founder of Icecap.AI and Polygon.net; and Elizabeth West, Senior Technical Educator, De Beers Group. 

The panel will be held on July 14, from 5:10 pm to 6:00 pm. 

For years, the diamond industry has focused on defending its value proposition. Yet consumers are not making decisions at our conferences, association meetings, or in trade publications: they are making them in the last 18 inches across the retail jeweler’s counter!

Elizabeth West, Jacques Voorhees, and John Pollard

Elizabeth West, Jacques Voorhees, and John Pollard

During this panel session, we’ll explore how the industry can shift from defense to offense by closing the gap between what the industry knows and what consumers hear, transforming complex concepts into compelling, human-scale stories that convey the deeper significance and purpose of natural diamonds.

It will examine and demonstrate how concise storytelling and effective language can equip frontline sales professionals with memorable messages that resonate with the next generation of diamond consumers. The session also explores how AI, digital platforms, and education tools can help deliver these messages consistently and at scale.

The post From Defense To Offense: Winning The Consumer Conversation In The Last 18 Inches appeared first on Southern Jewelry News.



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